Improving Business Performance in 2022: 4 Stats That Impact Revenue

Altify set out to do the same thing as last year, which was provide a definitive guide on how companies can improve their performance. The following is an example of paraphrasing: “Each morning we wake up and make breakfast.” “When I first began making breakfasts, I would always drink coffee before starting.”

The study looks at the impact of globalization and how it’s changing in a digital world.

This study will look into ways to improve sales performance, as well as how it can be challenging.


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Go through a variety of filters to zero in on the leads you want to reach. This is crazy specific, but you could find all the people that match the following: 

  • A company in the Financial Services or Banking industry
  • Who have more than 10 employees
  • That spend money on Adwords
  • Who use Hubspot
  • Who currently have job openings for marketing help
  • With the role of HR Manager
  • That has only been in this role for less than 1 year
Just to give you an idea. 😀

Key Sales Insights to Improve Business Results in 2022

  • Invest in sales technology and methods to increase productivity.
  • Managers should focus on frontline sales, not just the management of their company.
  • In order to sell more, you need to understand what the customer needs and wants.
  • To get the most out of your deal, try to maximize its value.

1) Invest in sales technology and methodologies

improve your business performance

Compared to previous years, there is a decrease in the execution of key sales best practices.

  • In a survey, it was found that 4% of frontline sales teams were able to do their jobs properly.
  • ↓ 10% Sales process mapped to customer. â†
  • ↓ 2% Maximization of each deal

Sales leaders need to invest in solutions like sales technology and methodology. This way, they can make sure their team is performing at its best.

2) Increase your focus on the frontline sales management

improve your business performance

The best companies have strong front line managers who know how to motivate the sales team.

  • 56% Larger deal sizes
  • 12% Shorter sales cycle

The people that are doing the work, not executives in an office building, will be most successful at driving sales.

3) Understand your customer; unlock sales velocity

improve your business performance

Companies that have mapped their sales process to the buying process of their customers report:

  • 16% Increase in a deal size
  • 23% shorter sales cycle

The takeaway is that modern sales teams need to move away from just looking at accounts and contacts. Instead, they should be focusing on insights or relationship selling in order to create value for the customer.

4) Make it a Big Deal

improve your business performance

Companies that are able to maximize the value of deals they make have:

  • 80% of the key decision makers are available to you now.
  • The customer service team was able to uncover business problems for customers 56% more often than before.

The article says that successful companies take a customer-first approach and follows the recommendations to improve business performance.

Conclusion

If you download the full report, it will include more information about disruptive forces in sales and marketing, why buyers prefer advice from outside sources.

Looking for more resources?

1) A webinar on how to increase productivity.

Key insights from the Altify study are discussed, with Matt Cox and Lynne Zaledonis. They discuss how to make your sales team more diverse.

There’s a webinar on the Sales Success Playbook coming up soon.

The best strategy for sales is to have a plan, and the most important practices are communication with customers

Joe DiCandilo, Group Vice President of Becton Dickinson, will be discussing best practices to increase deal size and shorten sales cycles. Register for the upcoming webinar now!


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  • Need Help Automating Your Sales Prospecting Process?

    LeadFuze gives you all the data you need to find ideal leads, including full contact information.

    Go through a variety of filters to zero in on the leads you want to reach. This is crazy specific, but you could find all the people that match the following: 

    • A company in the Financial Services or Banking industry
    • Who have more than 10 employees
    • That spend money on Adwords
    • Who use Hubspot
    • Who currently have job openings for marketing help
    • With the role of HR Manager
    • That has only been in this role for less than 1 year
    Just to give you an idea. 😀
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Justin McGill
About Author: Justin McGill
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