I’ve noticed that the best sales leaders have a few key traits, and I try to incorporate them into my own leadership style. Let’s know more about sales leadership philosophy.


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LeadFuze gives you all the data you need to find ideal leads, including full contact information.

Go through a variety of filters to zero in on the leads you want to reach. This is crazy specific, but you could find all the people that match the following: 

  • A company in the Financial Services or Banking industry
  • Who have more than 10 employees
  • That spend money on Adwords
  • Who use Hubspot
  • Who currently have job openings for marketing help
  • With the role of HR Manager
  • That has only been in this role for less than 1 year
Just to give you an idea. 😀

Coach Every Member of Your Team

Effective, consistent coaching should be the number one priority for all front-line sales managers.

If you don’t address your team’s weaknesses and accelerate their strengths, they won’t be as productive or satisfied with the job. They will also have less opportunity to grow. Make sure to apply sales leadership philosophy in dealing with your team.

One of the most rewarding activities a sales leader can do is to check with their team and make sure everything’s going well. They also need to know about any early warning signs for deals that may have problems or stall out later in the process.

I use two types of coaching: one-on-one and group.

“In-person” coaching, in the field.

One way to make sure your reps are doing their job is by following up with them and checking in on what they’re working on.

A sales coach may ask the employee to practice a scenario and then provide feedback on how they could have handled it better.

A pipeline review will typically focus on the specifics of a given deal, and role plays can be useful.

Both are an important part of improving their skills and in sales leadership philosophy; and can be especially helpful when they’re applied as a regular coaching rhythm.

A VP Sales feels that he needs to put his team first in order for them to succeed.

Be Your Team’s Voice

A true sales leader will take accountability and become the voice of their team.

As their boss, it is your responsibility to help them make connections with other parts of the company. You should encourage this as much as possible but sometimes they are not capable.

The best sales leaders will listen to their team, say what needs to be said and speak up on issues that matter. When they see you championing the cause of their employees, even if you don’t win every battle for them (which is good because it’s unlikely), your team will respect and follow you.

In Developing Sales Leader, Inspire Your Team To Do Their Best

Your challenge as a sales leader is to ensure your sales reps operate as a 10, as often as possible, eventually causing them to redefine what “being a 10” really means.

As a sales leader, you need to find talented people. You don’t want “projects,” or reps that are ineffective for too long.

Even though the best reps will operate within a comfort zone, there are days when they might be only an 8 out of 10 instead of a perfect 10.

Challenging the potentials of your team is another sales leadership philosophy. Challenging your team will raise the bar, creating a virtuous cycle of continuous improvement and sense of progression. It can also help you identify employees who have potential to take on leadership positions.

Be a Good Sounding Board

Another sales leadership philosophy is be a good sounding board. It’s tough to be a salesperson. The day-to-day grind can wear on even the thickest skin.

Giving your reps the safety to vent about their problems and frustrations can go a long way in building their trust and letting them see you as a human being, not just a boss.

Getting to know your team better will help you figure out what’s preventing them from being successful.

Removing a single roadblock that impedes your team’s performance is important, because it can be the difference between success and failure.

Keep an open mind and be positive. Try to view these discussions as information gathering or problem solving, not complaint sessions.

Embrace Transparency

Reps will naturally take coaching better from sales leaders who have their best interests at heart, and who genuinely care about their success.

In sales leadership philosophy, honesty and transparency are the key to building a successful team.

As well, when I have bad news to deliver, my employees are more receptive of it if they know that I am taking a big politically dangerous ask to senior leadership. They take my words of inspiration much better than just writing them off as “management speak.”

If you don’t have open and honest dialogue with your sales representatives, they will not bother coming to you. In turn, this will erode the culture that has been built as well as trust.

The Truth About Effective Sales Leadership Philosophy

I’ve found that these items are not new or groundbreaking, but they work because of this.

These five things can help improve the satisfaction and performance of your team. Try them out today.


Need Help Automating Your Sales Prospecting Process?

LeadFuze gives you all the data you need to find ideal leads, including full contact information.

Go through a variety of filters to zero in on the leads you want to reach. This is crazy specific, but you could find all the people that match the following: 

  • A company in the Financial Services or Banking industry
  • Who have more than 10 employees
  • That spend money on Adwords
  • Who use Hubspot
  • Who currently have job openings for marketing help
  • With the role of HR Manager
  • That has only been in this role for less than 1 year
Just to give you an idea. 😀
Editors Note:

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Justin McGill
About Author: Justin McGill
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