Want to be a better salesperson? Want the opportunity for higher-paying jobs and more compensation? For this, you will need specific skills, such as increased revenue numbers. For this post, we’ve researched the skills that a successful salesperson needs and compiled them into a list.

When hiring salespeople, it is important to understand that the modern job has evolved into a roster of functions. Different sales position skillsets require specialized roles for each function to achieve success.

What Are Hard Sales Skills List?

To be a successful salesperson, you need both hard and soft skills. Hard skills are those that can only be learned through formal education or relevant work experience, while the softer skill set is acquired throughout life.

What Are the Sales Strengths and Qualities of a Good Salesperson?

To help sales professionals succeed, we have put together a list of the top skills and traits that tone has to develop. While there is some overlap between these categories, we try not to mix them up because it would make our work less clear.

What Actually Makes a Great Sales Rep?

There is no consensus on what makes a good salesperson. Some people think it’s all about skills, while others say that personality traits are more important.

What Sales Representative Skills Should I Put On My Resume?

We found that to be a top performer, you need these skills:

  1. Communication Skills
  2. Decision Making
  3. Negotiation and Closing Ability

Soft Skills Training for Sales Team

sales skills

1) Relationship-building

To succeed in sales, it is important for a person to have good relationship-building skills. Relationship building entails having the ability to build long-term relationships with others and form mutually beneficial networks that can be used during any given day at work. This skill will help you do your job better by providing and receiving advice from colleagues.

2) Knowing When To Speak and When to Listen

It’s important to listen because this is what will allow you to understand where the client is coming from. Also, the skill is actually instrumental with lead qualification and finding a solution they need for their problems.

3) Time Management

When I was hiring salespeople, it didn’t occur to me that they might be more motivated by time than money. Clients’ and employees’ time is important because, come to think of it, without time, there’s no business or profit. A good salesman knows how to use their own time wisely so he can produce high-quality work with little effort.

4) Storytelling

Selling a product is not just about telling customers what your product does. You need to show them how it will solve their problems or help them in some way. If you don’t have great communication skills, sales might be difficult for you.

5) Research/Information Gathering

Salespeople are often faced with decisions that require research into the client, market trends, and competitive solutions. Remember, it is important to have accurate information to make informed business choices

6) Critical Thinking/Problem Solving

It’s not enough to have a lot of data. You need critical thinking skills in order to process information, analyze disparate data, and find the relevant bits that will help you solve problems your prospects or team are experiencing.

7) Familiarity with Technology

To be successful in the future, sales professionals will need to have a high comfort level with digital devices. This is because they can use these devices as tools for adapting and learning about emerging technologies that are going to change how organizations run their businesses and engage their audiences.

8) Collaboration

As a salesperson, you need to learn how to work with others in order for your team’s goals and objectives to be met. If not, then there will be no success or achievement of the intended outcomes.

Hard Sales Expertise Skills For Sales Professionals

9) Product Knowledge

A lack of product knowledge is unacceptable in the world of sales. Any professional who goes to work without knowing their products intimately will have a hard time creating effective pitches and connecting customer needs with solutions that are available at hand. Having deep, extensive knowledge about your field creates trust among customers.

10) Possess a thorough understanding of common business software and sales enablement solutions.

In order to sell more, sales professionals should learn how to use the software and platforms that their organizations offer. These tools can make selling easier and more profitable.

11) Business Communication

When you are still developing your sales skills, it is important to work on both written and oral communication. Clients understand the product better when they see or hear clearly about it.

12) Client Engagement

To succeed in sales, you need to be able to work well with people and have good communication skills. For example, there are many ways that you can build rapport on a call or research your customers for them to be loyal for the long term.

13) Active Listening

In order to listen actively, you need to be focused and ask follow-up questions. This will allow you to not only understand your customer’s needs but also build rapport with them.

14) Conflict Management and Resolution

Salespeople must learn how to handle conflicts and objections in the workplace, including complaints from clients or co-workers. High-performing sales professionals are able to use these incidents as an opportunity for converting new leads by demonstrating a workable solution.

15) Sales Presentations & Sales Demos

There are many different types of presentation software out there, but one thing is for sure: if you want to be successful in sales, it’s important that you know how to use the technology. If your audience sees a clear mastery over what they’re talking about and can build trust around their brand by delivering an engaging demo, then you’ve found yourself some excellent prospects.

16) Social Media & Social Selling

With social media now being a major part of digital life, many companies have been employing people to oversee their online presence. This person does not need to be as technical as the specialists but they do need some knowledge on how it works. For B2B sellers, knowing best practices and tricks for engaging prospects will help boost lead generation and conversion efforts.

Role-Critical Sales Team Skills For Professionals

sales skills

17) Prospecting

Prospecting helps you fill your customer pipeline with entities that may be interested in your product. The selling process practically starts at this stage. This skill is a staple across all roles but is critically important for sales reps.

18) Lead Qualification

Sales professionals need to be able to listen and analyze what the prospect is telling them in order for them not only to find out how their product or service can help but also if they are a good fit. If there’s no match between your company’s offerings and those of the client, you should pass on that lead while focusing on another one.

19) Contract Negotiation

Selling is all about negotiation. In any field, a person’s ability to negotiate can help them be successful and it may as well count towards the list of skills that we have been talking about so far in this post. However, contract negotiations are especially important for salespeople who work on contracts with prospects which helps establish an atmosphere where both parties feel like they’re getting what they want.

20) Policy Knowledge

Sales directors, managers, and other leaders need to be aware of how their company’s policies affect the sales team. Policies are tied with a company’s vision and its strategic goals; they serve as standards for what is acceptable in order to operate within them.

21) Referral Marketing

Getting referrals is a great way to keep your pipeline full. It’s especially important for sales reps.

22) Closing Skills

This skill, closing sales deals, is the essence of selling. It’s when a prospect finally realizes and accepts your product for what it really is- to their benefit

23) Client Nurturing AKA Customer Success

Many businesses have learned that a sale does not always mean the customer is satisfied. For example, some products and services will still need additional value to be sold or they may require more attention from their customers in order for them to feel good about what they bought. The solution would be VIP treatment with excellent service after you sell something.

Top Sales Skills Traits of Successful Salespeople

sales skills

24) Self-Motivated/Ambitious

Self-motivated and ambitious sellers are able to work under pressure, take rejections gracefully, then bounce back without letting it get them down. This results in better performance than less motivated peers.

25) Trainable, Coachable, Open to New Ideas

Sales are always changing and those who refuse to change will fall behind. It’s important for salespeople to be open-minded about new ideas, so they can succeed in the business world of tomorrow.

26) Adaptable

Adaptability is not just a skill to survive in nature, but also in the world of sales. Tools have changed and so have customer demographics. There are new engagement channels that need exploring if you want your company to stay afloat.

27) Sociable

In the past, a single person could have been enough to close a deal. But now that workplaces are more collaborative and sales teams need to work together for success, it is important for sellers to not only be knowledgeable but also sociable.

28) Responsible

Successful salesperson takes responsibility for their mistakes and never blame others. They are not afraid to be held accountable.

29) Goal-Oriented

Salespeople who are successful in their field of work will be motivated by the notion that they get to work on interesting projects, make good money and feel like they’re making a difference.

  • There is a high goal to be reached.
  • It is an attainable goal.
  • Achieving it feels incredible.
  • There is a reward at the end of this race.

If you want your salespeople to work hard, it is crucial that they have a leader who can provide them with the motivation and guidance necessary for success.

30) Empathetic

A successful salesperson is always looking for ways to help the customer, either by providing them with solutions or listening to their problems. They are able to empathize and understand where clients come from because this can help in determining what pain points they might have.

31) Passionate About Selling

It turns out that there is one trait in particular that may be more important than ambition or even grit. A passion for selling might well be the top characteristic of successful sales professionals because it will make you want to do your best and succeed.

If you are a visual learner, take a look at the Complete List of Sales Skills and Traits Infographic.

Technology Will Never Replace Salesperson Skill and Talent

Companies are looking for new ways to stay ahead of the competition. The solution has been investing in technology that will help them improve their marketing and branding strategies, as well as other aspects such as customer relationship management (CRM) and sales automation.

While technology delivers a positive impact, talent remains the primary and most valuable asset of any sales organization. From sales reps to sales coaches, talent ultimately keeps pipelines humming and revenues coming in.

Master These Expert Sales Skills & Get Ahead 

sales skills

In a competitive field, it is hard to stand out among the competition. When using gamification and performance metrics, sales professionals can better assess their strengths and weaknesses so they are able to strategize how best to meet goals.

A sales resume is the most important tool in your career. It lists all of your accomplishments and demonstrates what you are capable of doing for a company, which will help to advance your career.

There are many ways to learn new skills. You can ask your organization for knowledge on the subject, check out training courses that might be beneficial, or get mentorship from someone more experienced in the field.

The takeaway from this article is that no matter what your experience level is, you should never stop learning.

How to List Sales Skills Resume

There are a few ways to list your sales skills on your resume. One option is to weave them into the professional experience section, especially when describing the sales results you’ve achieved in previous jobs. You can also make a list of other relevant work experiences.

Another alternative would be creating a separate skills section and explicitly stating all of one’s selling abilities there.

The best way to find out what you are good at is by looking back on your past experience and asking other people in the industry. There are a few ways of going about that.

  • Any awards you have received are a result of your skillset. Make sure to mention them.
  • Ask your friends and former coworkers what they know about you that you may not be aware of.
  • One of the best ways to find out about a sales position is by talking with professionals in that field. It’s also important to research the company and its products before you apply.
Editors Note:

Want to help contribute to future articles? Have data-backed and tactical advice to share? I’d love to hear from you!

We have over 60,000 monthly readers that would love to see it! Contact us and let's discuss your ideas!

Justin McGill
About Author: Justin McGill
This post was written by Content at Scale, a solution that uses AI + a team of optimization specialists to publish hundreds of high quality, SEO optimized content straight to your blog. It’s the first and only solution that allows you to truly scale content marketing.