Sales training programs can be a great way to improve your sales skills and close more deals. I personally benefited from a sales training program when I was first starting out in my career. It helped me learn the ropes and gave me the confidence I needed to succeed. If you’re thinking about enrolling in a sales training program, here are some of the best ones out there to help you get started.

What is a sales training program?

Sales training programs are designed to help salespeople learn the skills they need to be successful. The programs can include classroom instruction, online learning, and hands-on sales training. The goal of a sales training program is to help salespeople become more effective at selling products or services.

A sales training program can be a great way to assess the skill level of your sales representatives, coach them on improving their skillset, and validate their new education and skill with a certificate, badge, or another type of credential.

It’s true that your team members can get by without participating in a sales training program. However, you shouldn’t underestimate the value of what a few hours of ongoing education can do for your team. By taking part in a sales training program, your team can improve their skills and knowledge, which can help them be more successful in their roles.


Successful Sales Training Programs

Sales training programs are designed to help salespeople improve their skills and close more deals. There are many different types of sales training programs available, but the best ones share some common features. They should be comprehensive, interactive, and tailored to the needs of the sales team. They should also include a mix of classroom instruction and hands-on practice.  

With hundreds of different programs out there, how can you know which one will best serve your sales team?

When looking for a sales training program, it is important to consider the location of the training, the length of the training process, the focus of the training, the price of the training, and who the intended audience is.

Here’s a list of the best sales training programs:

HubSpot- Inbound Sales Methodology

If you’re looking to learn more about inbound sales, HubSpot Academy is a great resource. The course is free and only takes 2 hours and 11 minutes to complete. It’s geared towards salespeople, sales managers, sales trainers, and inbound marketers.

Today, you can’t be a successful salesperson if you’re relying on underhanded techniques. Instead, learn how to be an ethical seller by taking the Inbound Sales Methodology course on HubSpot.

It’s everything involved in finding and contacting potential customers, from researching to personalizing your pitch.

GoSkills – Introduction to Sales

If you’re looking for a comprehensive introduction to sales, this 18-hour course from GoSkills is a great option. It covers everything from the basics of building relationships with customers to more advanced topics like closing techniques.

The course is self-paced and can be taken entirely online, making it convenient for busy professionals. Prices start at just $29 per month for individuals, or $14.50 per month for teams when billed annually.

Sales professionals can use the tools and techniques learned in these 31 practical tutorials to shape their attitude, beliefs, and emotions for success in sales. This accredited training covers psychology, personality, and real-world advice, making it perfect for beginners.

21st Century Sales Training for Elite Performance

If you’re looking to take your sales skills to the next level, Brian Tracy’s 21st Century Sales Training for Elite Performance is a great option. The 12-week program covers everything from prospecting and building relationships to closing deals and managing time effectively. And at $997, it’s a great value for salespeople who are serious about improving their performance.

This three-month virtual course goes through seven key facets of B2B sales: Prospecting, developing trust and credibility, identifying the buyer’s needs, overcoming resistance, selling value, closing, and getting referrals and repeat business. Each module is designed to help you get a little bit better at prospecting, building rapport, and closing the sale. 

Sales Training and Strategy by Marc Wayshak

If you’re looking to take your sales skills and strategies to the next level, Marc Wayshak is the perfect vendor for you. His sales training and strategy sessions are tailored to fit the needs of high-level salespeople and sales-focused entrepreneurs. With a focus on sales strategy and process, as well as prospecting strategies, Marc Wayshak can help you take your business to new heights. Contact him today to discuss pricing and get started on reaching your full potential.

Sales leadership teams often faces common challenges: They may not have enough superstar salespeople, they could be losing deals to a low-cost competitor, every rep could be using a different playbook, results could be inconsistent, andor their team might be focusing on the wrong type of buyers.

Smart Calling College Review

If you’re looking to improve your sales calls, this course from Art Sobczak is a great option. It’s self-paced, so you can work through the approximately two hours of video modules each week at a time that works for you. And, at $895 for the first attendee from a company and $795 for every additional attendee from a company, it’s a great value, too.

This training is perfect for reps who primarily use their phone to communicate with customers.

If you’re looking to improve your sales skills, this is the course for you. In just one month, you’ll learn how to engage buyers in the first few seconds of a call, resolve objections, add value at every touch, and secure a follow-up call. By the end of the course, you’ll be equipped with the tools and knowledge you need to close more deals and boost your sales numbers.

You’ll get access to a workbook, live coaching sessions, and an online forum – all of which will help you succeed in your studies.

The Art of Sales: Mastering the Selling Process

Sales Engine’s “The Art of Sales: Mastering the Selling Process” specialization is a five-week course designed to introduce new salespeople, entrepreneurs, and career changers to the basics of sales. The course is free ($95 for a certificate), and students should expect to spend three to five hours per week on coursework.

This course is designed to give sales reps of all experience levels a crash course in selling fundamentals. The topics covered include but are not limited to: prospecting, qualifying, asking questions, and developing proposals. This course is applicable to salespeople working in both B2B and B2C industries and comes with lectures, readings, and real-world exercises for the ultimate learning experience.

This sales training course is actually 4 courses in one.

This course is designed to help you master the art of selling so that you can close more high-dollar deals. You’ll learn about customer segmentation, connecting with prospects, pitching, and closing, as well as how to perfect your selling process. With this knowledge, you’ll be able to sell faster and more effectively.

B2B Phone Skills Improvement Program

The SalesBuzz B2B Phone Skills Improvement Program is an eight-week program that focuses on sales skills and process. The program is intended for SDRs, BDRs, and account executives. The price for the program is contact Sales Buzz for a quote.

This training program is designed to help inside sales professionals learn how to engage with prospects, book appointments, understand their motivations, address their concerns, and close. By the end of this program, participants will have the skills and confidence needed to succeed in today’s competitive marketplace.

After every training class, there’s a test that trainees can take to gauge their understanding. This also allows managers to monitor their progress.

Sales Prospecting Advanced Techniques

SalesScripter’s “Sales Prospecting Advanced Techniques” is a 13-hour course that focuses on sales prospecting methodology. The course is intended for inside salespeople, sales managers, and sales trainers.

In the world of selling, what you say to your prospects can either make or break your deal. However, most salespeople tend to wing it when they communicate with their buyers.

This program is designed to give you a sales process that is backed by strategy. It covers topics such as building a value proposition, asking the right questions, and closing more effectively. With this program, you will not only sell more, but you may even find selling to be more enjoyable.

Not only will sales increase, but you might enjoy making more phone calls.

Iannarino Sales Accelerator Review

If you’re looking for a sales accelerator to help you close more deals, Anthony Iannarino’s Sales Accelerator is a great option. It’s an ongoing program that’s perfect for self-taught salespeople and entrepreneurs. The price is $97 per month, $997 per year, or contact for a team subscription.

This training is for salespeople who want to continuously learn new selling skills. Every month, members get a new “How To” video on a specific skill.

Attendees also get to attend an exclusive Q&A session with Iannarino.

As a member, you will also have access to a private forum. This is where you can answer each other’s questions, share strategies, and give feedback and support. Having this kind of community will help you accelerate your sales journey.

Sales Hacker: Inside Sales Training

Sales Hacker is a full-funnel sales training and process development vendor. Their intended audience is B2B sales teams, SDRs, AEs, directors, and managers. The price varies; or you can contact Richard Harris at for more information.

As a result, he can provide both high-level guidance and tactical training. Richard Harris has an extensive background in sales, having held nearly every type of sales position imaginable. This experience gives him a unique perspective that allows him to provide both high-level guidance and tactical training as part of Sales Hacker’s consulting and training programs.

He’s able to provide both strategic and hands-on coaching.

Sales Hacker provides comprehensive sales training that covers everything from crafting SLAs (service level agreements) between sales and marketing to designing your sales team’s organizational structure and compensation plan. In addition, Sales Hacker can help you implement a sales tool stack that will give you the edge you need to succeed in today’s competitive marketplace.

Action Selling Training 

Action Selling is a training program that helps salespeople learn how to sell to their company’s buyer personas. The program is available in two levels: associate and professional. The associate-level certification program costs $195, and the professional-level certification costs $895.

In this 120-minute online video training, you will work with two moderators and eight role-play actors to assess and strengthen your sales skills. This helpful training will give you the tools and confidence you need to succeed in any sales situation.

Action Selling’s training framework is unique in that it not only teaches participants how to apply each selling skill, but also how not to apply them. This allows for a more comprehensive understanding of the best approach for various scenarios.

Role plays are a great way to reinforce the learnings from your sales training. This way, participants can learn the correct way to sell their products and services.

ASLAN Sales Training 

ASLAN Sales Training is a three-month virtual program that focuses on leadership, inside sales, field sales, and call center sales. The price is available upon request.

If you’re looking for sales training to help you better meet business objectives, Aslan has a program that’s right for you. Our programs range from leadership and inside sales training to field sales and call center training and can be completed in as little as three months.

Aslan’s Sales Training program will help students prepare to meet business objectives through sales. They will learn how to ignite change and complete a train-the-trainer certification. With ongoing development of their front-line team, they can transform their business with a new sales process.

Aslan’s cloud-based dashboard makes it easy to coach and track the activities that drive results using this unique framework.

Corporate Visions Training and Consulting

Corporate Visions is a training and consulting company that helps salespeople close deals. The company uses science-based methods to help salespeople be more successful.

Value is created in the minds of customers, but it’s up to sales to turn that value into a reality.Demonstrating value to the customer is essential to closing the deal and should be considered “sales’ job.” The perceived value may be enough to get customers through the door, but sales need to turn that value into a reality in order to close the deal.

With help from our training and consulting services, your salespeople will learn how to use psychological techniques to demonstrate the value of your product or service.

Salespeople will be able to create a more personalized customer experience by understanding how customers frame value and make choices. 

DoubleDigit Sales Vendor

DoubleDigit Sales offers customizable virtual sales training that is based in strategy. This makes it a great choice for businesses who want to improve their sales skills. The training is also very flexible, so businesses can tailor it to their specific needs.

We help companies grow by aligning their sales and marketing teams through effective processes, training, and coaching.

The DoubleDigit Sales virtual platform provides sales professionals with highly relevant content that is engaging and easy to understand. The sales team can immediately apply what they’ve learned from the training, which makes it an invaluable resource.

What are the types of sales training?

There are several types of sales training, including product training, customer service training, and sales process training. Product training helps salespeople learn about the features and benefits of the products they sell.

Customer service training teaches salespeople how to deal with customers in a professional and courteous manner. Sales process training covers the steps involved in making a sale, from prospecting to closing.

How do I start a sales training program?

There is no one-size-fits-all answer to this question, as the best way to start a sales training program will vary depending on the specific needs of your organization.

However, some tips on how to get started include conducting a needs assessment to identify gaps in sales knowledge and skills, designing customized training modules based on this assessment, and selecting experienced sales trainers who can deliver the material in an engaging and effective manner. Additionally, it is important to create a system for tracking progress and measuring results so that you can ensure that your sales training program is having the desired impact.


If you’re looking for the best sales training programs to help improve your skills and close more deals, look no further! The programs on this list will give you the tools and confidence you need to succeed. So what are you waiting for? Enroll in one of these top-rated training programs today and take your career to the next level.

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Justin McGill
About Author: Justin McGill
This post was generated for LeadFuze and attributed to Justin McGill, the Founder of LeadFuze.