The Secret To Sales Success is to Sell What You Love.

The key to being a good salesperson is finding the balance between what you love and your ability to sell it.

I love being in sales, especially high-tech. I enjoy it most when I’m working for a company that has done well and is innovative.

That’s why you need to be really good at what you do, love your product and have the stomach for sales. You also need an amazing set of skills. Always bear in mind to sell what you love.

It’s important to have a mentor and coach, as well as be committed to continuous learning. If you try and take in all the information at once it can overwhelm you. It’s easier if we break down what we need to learn into manageable pieces instead of trying to digest everything at once.

I am not going to talk about diversity in this article.


Need Help Automating Your Sales Prospecting Process?

LeadFuze gives you all the data you need to find ideal leads, including full contact information.

Go through a variety of filters to zero in on the leads you want to reach. This is crazy specific, but you could find all the people that match the following: 

  • A company in the Financial Services or Banking industry
  • Who have more than 10 employees
  • That spend money on Adwords
  • Who use Hubspot
  • Who currently have job openings for marketing help
  • With the role of HR Manager
  • That has only been in this role for less than 1 year
Just to give you an idea. 😀

Here’s the Secret to Sales Success

Why is it important to sell what you love? It’s important to find something you love selling and a company that will be the right fit for you, otherwise it’ll be hard to hang in there long enough.

Asking any sales manager will show that this is common for many of them. They see reps who stay at the same job for one to two years before they move on to something else, but I understand now that you can’t think about it like a short game.

In all the interviews I do with sales executives and management, they always want to know how much more money you can make if you stay in your job for a certain amount of time. The interview will also test how you sell what you love throught answeing their questions.

To find the right company or culture, you need to ask questions.

Here are some questions to ask yourself if you’re thinking about making a change:

What market or technology do I really love and get excited about? What are the hottest trends in high-tech, and which one am I most interested in? Try attending conferences like DreamForce, RSA, SXSW to talk to a lot of vendors and get a high level overview. There is also an abundance of articles on new or evolving solutions on tech publications like Techcrunch or Wired. Are the solutions I’m considering a “nice to have” or a “need to have”? Look for offerings that are a must for a business to run. With so many solutions competing for budget, you have to put yourself in your prospect’s shoes and have an understanding of what their top KPI’s are and how your solution would help your prospect. Who do I already know in the company I’m looking at and what can they tell me about the culture? LinkedIn is a great resource to find out if you know anyone who could give you the inside scoop. What is the feedback for those companies on Glassdoor or other social media sites? Who are the executives? What are their goals? Why did they choose the company? What are the challenges? What is the value of the solution? How is the company special?

I’m most interested in high-tech trends. What are they?

I find it helpful to attend conferences like DreamForce, RSA or SXSW. I can talk with vendors and get an overview of what’s new in the tech sector.

As you’re considering solutions, are they a “nice to have” or a “need-to-have?” You need to determine what your prospects top KPI’s are and see if the solution will help them. For any budgeting process, it is important that you put yourself in their shoes.

One of the first things you should do is to see if there are any people that know about your potential company from a previous job or internship.

There is a lot of feedback on social media sites about these companies and their diversity efforts.

What are the qualities of a company’s executives? What do they want to accomplish at their company, and what challenges have they faced during their tenure there? What is different about this particular organization that sets it apart from other companies in its field or industry?

What are the future rewards?

It’s so important to love the technology because it helps fuel the “why” behind all your activities. It gives you more options to sell what you love. When you’re tired or discouraged, just know that if you believe in what you’re doing and really want it badly enough, then its easier to keep pushing through.

If you are really interested in what you’re selling, that will come across during your conversations.

To sell what you love, think about the people you’ve talked to who love their jobs and companies – they have a contagious energy. It’s fun talking with them, because it makes you feel inspired

How many times have you been bored to death during a demo? It’s called “death by PowerPoint.” This is because it inspires no one and the speaker just talks about what they want without asking for feedback.

If you don’t want to sell what you are selling or for the company that is hiring, then it may not be a good fit. You need to find something else.

In order to be successful in sales over the long haul, you need both passion for what you sell and superior selling skills.

When you’re honest about what’s important to you and find the right fit for your goals, then there is a good chance that things will work out. Remember, when you sell what you love, sales success is on your way.


Need Help Automating Your Sales Prospecting Process?

LeadFuze gives you all the data you need to find ideal leads, including full contact information.

Go through a variety of filters to zero in on the leads you want to reach. This is crazy specific, but you could find all the people that match the following: 

  • A company in the Financial Services or Banking industry
  • Who have more than 10 employees
  • That spend money on Adwords
  • Who use Hubspot
  • Who currently have job openings for marketing help
  • With the role of HR Manager
  • That has only been in this role for less than 1 year
Just to give you an idea. 😀
Editors Note:

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Justin McGill
About Author: Justin McGill
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