Twitter lead generation cards were introduced previously in 2013. Their opening offered brands a better way of engaging with their target audience and converting followers into paying customers.

Today, social media is still considered as one of the leading tools for lead generation. With that said, Twitter decided to up their game by upgrading Twitter lead generation cards to Twitter business accounts.

Twitter business

With this new platform, businesses can manage every aspect of audience engagement on Twitter and email list subscription rates.

What’s great about Twitter is that it has 330 million users every month which means that this platform is swarming with leads.

It’s clear that Twitter does a great job at generating qualified traffic and market to your website, product page, or blog.

What’s the catch?

Well, Twitter only allows a tweet containing 280 characters and  it’s going to be a bit of a stretch when there’s a lot of things you want to say.

Fortunately with Twitter cards lead generation, you can provide valuable information to your audience without worrying about the character limit.

In this article, we’ll be showing you everything you need to know about Twitter lead generation.

What are Twitter Cards?

Twitter cards was first introduced in 2013. It worked by allowing a form to be attached to a tweet which allows users to input their contact information without the hassle of leaving twitter. 

They were designed back then when Twitter only allowed its users to tweet 140 characters at a time. With the cards, brands were able to go beyond that limit.

It’s somehow similar to how you share someone else’s content on Facebook. When a user tweets a link with your content, they will then have a “card” added to their tweet which will be available to all of their followers.

Aside from giving you more space to engage with your followers, Twitter cards are also visual components on your Twitter stream.

With Twitter Cards, you can:

  • Increase your visibility on Twitter
  • Earn more followers through immersive interactions
  • Encourage more conversions
  • Create “clickable” and attractive tweets
  • Generate traffic to your website

Lead Generation Tools
(Image Source: Vero)

Types of Twitter Cards

Tweets with media attachments receive more exposure compared to an average tweet. In fact, tweets with images generate 55% more leads and encourage retweets by 41%.

Therefore, Twitter cards can get a similar impact.

So the question is, which Twitter card do you think you should use for lead generation?

Currently, there are four cards you can choose from:

  • Summary Card

A summary card is the default card for Twitter. It can refine your content into a snapshot image with a title, description, and image. You can even display your website’s link at the bottom of the card.

With this, you can give your audience a preview of your services before they click on the link to your website.

If your goal is to obtain more traffic for your blogs, then this can be the ideal option for you.

Here’s a breakdown of what’s included in your tweet when you use a summary card:

  • 70-character limit for the title
  • 200-character limit for the description
  • 120×120 pixels image that’s not more than 1 MB

With this card, you can do any of the following:

  • Feature this month’s most popular product
  • Highlight the news of the week
  • Display the latest deals on your eCommerce store
  • Promote new article or blog

Summary card

Summary cards with large images are not at all that different from regular summary cards although the space an image takes sacrifices some of the description included in the Tweet.

Your company can use this card when you want to immediately capture your audience’s attention and draw them to the image you Tweeted. So when you do use a larger image in a summary card, make sure that it’s eye catching and informative.

Since Twitter users are posting hundreds of millions of tweets daily, using a large image can help you stand out from the rest.

Here’s a breakdown of what can be included in your tweet when you use the summary card with large image:

  • A 70-character limit for the title
  • A 200-character limit for the description
  • A 289×150 pixels image that’s not more than 1 MB

This card is ideal for companies who want their content to stand out.

However, before you choose this Twitter card, you have to assess your company’s needs and goals first.

If you only need to display a thumbnail of your logo, then the typical Summary Card can do the job.

On the other hand, if you’re showcasing a new line of products, highlighting an important statistic, or showing an infographic snapshot, then a large image can help you gain attention.

  • App Card

This is the perfect solution that Twitter came up with in regards to selling mobile app advertisements to brand owners.

If your company’s goal is providing an all-encompassing mobile experience all the while offering an app that’s available in Play Store or App Store, then you can make that possible with a few lines of code.

By using an App Card, you can show your audience a preview of your mobile app. It comes with a description, as well as the rating or price of your product. The link you include will immediately take viewers to the App Store or Play Store.

Twitter App Card

Since most Twitter users visit the platform to discover new ideas, it’s a great place to showcase your latest apps.

Here’s a breakdown of what can be included in your tweet when you use the app card:

  • The title pulled up from your app ID
  • A 200-character limit for the description
  • An image pulled from app ID showing your app logo (the photo should be at least 800×320 pixels and can be in different formats like JPEG, JPG, GIF, and PNG)

The app card can be used to highlight a new app that you’re introducing to the market.

Take note that the app should be publicly available in the app store. It’s the only way for Twitter to access its information.

On top of that, the title and the image for your app card will come directly from the store. So make sure that you choose the best picture.

Tip: Make sure that everything looks great before you hit the publish button.

  • Player Card

In 2013, a total of 830 events were live-streamed by Twitter to a global audience.

Multi-media is one of the leading topics on every social media platform, so you must take advantage of this trend.

Nowadays, customers continue to show interested in multimedia content, which means a Player Card is a perfect way to use the trend as a boost for your business or company.

This type of Twitter card usually offers a different and exciting way of customer interaction.

However, it can be a bit complicated to set it up. So you have to ensure that your media perfectly matches the specifications.

Here’s a breakdown of what can be included in your tweet when you use the player card:

  • A multi-media with a dimension of 640 x 480 pixels at 30 fps (frames per second), level 3.0, H.264, and a Baseline Profile (BP)
  • Audio of Low Complexity Profile and AAC

Player cards can help you engage with your audience in an excellent way. Some of which are:

  • Highlighting Q&A sessions
  • Product videos
  • Exciting snippets from your most recent podcasts
  • Insights into your brand events
  • Clips of brand videos

To add a Player Card, you have to check out the instructions on the Twitter Developer page.

Twitter Player Card

(Image Source: Buffer)

Although Twitter will offer you a “getting started” bundle to ensure that your cards are working properly, testing the URL right away is highly recommended for you to gauge your content.

Lead Generation with Twitter

Aside from using Twitter cards, there are a lot of other ways how you can generate leads.

Alongside Twitter, you can also start using LeadFuze. LeadFuze can help you build an email list of fresh and qualified leads. It even provides you with leads within your preferred industry, company, and job position.

Find Your Leads

LeadFuze gives you all the data you need to give you contact information for your entire addressable market.

Go through a variety of filters to zero in on the leads you want to reach. This is crazy specific, but you could find all the people that match the following: 

  • A company in the Financial Services or Banking industry
  • Who have more than 10 employees
  • That spend money on Adwords
  • Who use Hubspot
  • Who currently have job openings for marketing help
  • With the role of HR Manager
  • That has only been in this role for less than 1 year
Just to give you an idea. 😀

You should not waste Twitter’s ability to turn its users into qualified leads.

  • Create A Separate Account 

If you’re using your own personal account to promote your business, then one of the first Twitter lead generation strategies you should do is to create another Twitter account.

It can be beneficial to your brand if it has its own online presence.

People don’t only follow businesses, most of them follow the owners too. A lot of people follow personalities and business owners because they look up to them or they find them interesting.

And you’ll want people to get interested.

By having a business-only account and a personal account, you can separate business campaigns from personal stuff you share on Twitter.

  • Twitter Analytics

When using Twitter for free lead generation, you should know who you’re talking to first because understanding the buyer’s persona can help market your products and services more effectively.

Fortunately, with the Twitter lead generation software called Twitter Analytics, you can easily find the information you need.

Once you’re on the site, you can access your account’s activity summary for the month. The previous months’ data are also available when you scroll down.

With Twitter Analytics, you can learn how many times your tweets were shown or also known as tweet impressions.

The most important thing you can access on Twitter Analytics is the “Audiences”. This is where you can get an overview of your audience on Twitter.

You can access this menu through the selector under your profile image. It can give you the data of your followers, all Twitter users, and your organic audience (it can include people who are not following you on Twitter).

It’s important to spend some time browsing tabs related to your audience so you can learn a lot about them. Some things you can discover about your audience are:

  • Phone and mobile devices used
  • Political affiliations, TV viewing habits, and interests
  • Language
  • Types of buying styles and purchases
  • Income level, occupation, education, location, gender, and age

With this information, you can create a clear picture of your target market. Therefore, you can post the right content that will interest them the most and encourage them to click on your links to get more details about your brand.

  • Use Hashtags Wisely

According to Cumulus Media, 452,000 tweets are sent per minute. It can be challenging to cut through all those social media noise.

Luckily for you, there’s one effective way to do that. Twitter hashtags! By using the right hashtags for your business, users will know what your business is all about and what you tweet.

452,000 tweets are sent per minute Click To Tweet

Twitter uses hashtags more as a search tool. When you use a certain hashtag, your tweet is sure to appear when the hashtag is searched. So make sure you use the right ones.

  • Search For Leads on Twitter

In the previous tip, we mentioned the use of hashtags to help customers find you. But you can also use Twitter’s search features to find, follow, and interact with potential customers.

Here’s how you can find leads that can turn into paying clients on Twitter.

Go to the top of the page and find the search box. Key in a phrase or word that’s related to your specialty. Twitter will then automatically suggest users and topics related to your search terms.

You can sort the results into different categories such as people, videos, broadcasts, photos, or news.

  • Get More Followers on Twitter

If you’re using the Twitter utility for lead generation, having more followers can be beneficial to your business and one of the best places to ask people to follow you on Twitter is on your website.

Site visitors are there because they are interested in the products and services you offer and in your company. That means, they will most likely follow your social media accounts to get to know you more and be updated with your brand’s activities.

  • Join Twitter Chats

Taking part in Twitter chats is a great way to expand your Twitter network.

Twitter chat is a discussion happening on the platform that is typically related to a certain topic. Many Twitter chats even invite guests to answer a few questions. But of course, all participants can share their thoughts as well.

When you participate in Twitter chats, you can get more followers, mentions, and retweets.

Although you can join Twitter chats on the website itself, it will be more convenient for your brand to use the Twitter chat app. It allows you to see tweets related to the topic, and easily determine tweets from invited guests and chat hosts.

  • Monitor Conversations

Monitoring conversations is necessary for great customer service (see tip #6).

Aside from that, it can help with your overall responsiveness. This means you can quickly react or respond to your followers’ tweets.

There are many tools you can use to do this, but you can always do it from Twitter itself. Just go to Notifications, then click on Mentions to see every tweet that mentioned your Twitter username.

You can also receive immediate notifications by tweaking your account settings. Find the Settings and privacy menu and enable mobile, Email, and web notifications.

  • Promote With Twitter Ads

Like most social media platforms on the internet, you can also promote on Twitter to increase your online visibility.

But first, you have to meet the eligibility criteria and sign up for an advertiser account. When all is set, you can visit Twitter ads straight on your profile or by typing ads.twitter.com on the browser bar.

Once you’re there, you can start doing Twitter ads lead generation.

Reasons why you should use lead generation ads on Twitter 2019 and onwards: 

Since Twitter offers unique ad targeting features that you won’t find anywhere on the Web, Twitter lead generation ads can be the perfect solution for your brand.

Here are some areas where Twitter lead gen ads work best:

  • You are Paying for Performance

When you have Twitter lead gen card ads on this platform, you only pay once you’ve reached your marketing goal.

It doesn’t matter what you’re trying to achieve, whether it’s engagement or conversion, you only pay when your audience starts taking action.

For instance, if you’re running an app install campaign, you only pay for the number of app installs.

  • Keyword Targeting

This is a precise and interesting way of going after people who have shown an intent to purchase on Twitter.

With keyword targeting, you can get to people who used a particular hashtag or keyword in their tweets for the last seven days.

  • Low Cost Per Click

Apparently, this one would be your favorite reason why you’d start using Twitter lead generation cards and ads.

What’s amazing with Twitter is you can get clicks for pennies. And yes, pennies in a literal sense!

What’s amazing with Twitter is you can get clicks for pennies Click To Tweet

You don’t have to worry about Twitter lead generation cards costing any more because each click’s price is based on an auction. This means the price you pay is based on how much people are willing to pay.

Twitter ads lead generation card is one of your cheapest options for advertising. That’s because you don’t have a lot of competition.

Conclusion

Twitter may seem like a fast-paced social media platform that can be difficult to jump into, but it’s worth checking out. I mean really worth it.

In fact, Twitter cards have helped in showcasing how social media creates a big difference in marketing. With millions of active users every single day, there is a lot of scope for your Twitter lead generation template.

Since there are four Twitter cards, there can be one for each need. So, before choosing your Twitter card, make sure that you know exactly what your business needs and what it provides. 

If it’s an app, use the app card. If it’s multimedia, use player card, and so on.

LeadFuze can help you target a specific audience, promote a new product, launch a marketing campaign, and generate more leads. It can do all the hard work for you in obtaining more traffic, leads, and profits for your company or business.

Editors Note:

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Febrina
About Author: Febrina
Content Writer for LeadFuze