If you’re looking to move up in your career in sales, you may be wondering what is an account executive and if it’s the right role for you. Do you know the difference between what is an account executive and an account manager?

What Is an Account Executive?

As an account executive, it is your job to ensure that all campaigns run smoothly. This requires you to communicate the right information to the entire team, face clients and report to the account manager. By taking on this role, you can ensure that campaigns and client happiness are maximized.

An account executive should be dedicated to his or her clients to form lasting relationships. This often requires frequent and timely communication with your clients.

The success of your marketing campaigns depends heavily on your organizational skills. Other members of your team rely on you to organize campaigns and projects to set and meet deadlines.

Account directors often delegate campaign plans to their account executives, who are expected to follow those plans and create a pleasant working environment while following through with the plan.

Once an AE has built a reputation for being trustworthy and perfected their organizational abilities, they can usually advance to the position of account director.

Common tasks of account executives include:

  • Meeting with clients and discussing their business requirements
  • Checking all work that has been submitted to clients for accuracy and quality
  • Ensuring that all campaigns are running smoothly
  • Keeping clients, stakeholders, and coworkers up to date on the status of a project
  • Making sure that the project is financially viable
  • Tasks that will keep the campaign organized
  • Offer creative, new ideas to the account management team to encourage clients and managers alike to think outside the box

What Are The Skills Required?

Since every company is looking for different types of skills, account executives need to have a broad range of talents. These include:

  • Excellent oral and written communication skills
  • First-class organizational skills
  • Proactive and creative in managing projects
  • Experience in working as part of a team
  • A keen eye for detail
  • Understands budget restraints
  • Full awareness of digital processes and techniques
  • Ability to work under pressure while maintaining a cool demeanor
  • Personable, professional, and confident

An account executive will be based in the office, but will also be at meetings at client sites.

How Can I Get My Foot in The Door?

You have a great foundation for a career in sales if you have a degree in business, marketing/advertising, public relations, or communications.

If you want to work at an agency, the best way to get your foot in the door is by starting with an internship. By working your way up the ladder at an agency or in the media industry, you can build contacts and gain experience that will help you in your career.

Account Executive vs. Account Manager: Which Is Right for You?

If you’re the type of person who enjoys connecting with others and helping them reach their goals, then a position as an account executive or account manager may be right for you. These roles involve communicating with clients via conversation, email, and written proposals to help businesses succeed.

Both jobs are vital to the success of any business.

If you’re looking to meet people, attend events and make connections that will leave a lasting, positive impression, then a job as an account executive might be for you.

If you’d rather nurture relationships with clients over a longer period, you might be better suited as an account manager.


What is an account executive? If you’re looking to move up in your career, an account executive role may be a good option for you. They are responsible for generating new business opportunities and selling products or services to customers. If you have the drive and motivation to succeed in this type of role, then it could be a great fit for your career goals.

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Go through a variety of filters to zero in on the leads you want to reach. This is crazy specific, but you could find all the people that match the following: 

  • A company in the Financial Services or Banking industry
  • Who have more than 10 employees
  • That spend money on Adwords
  • Who use Hubspot
  • Who currently have job openings for marketing help
  • With the role of HR Manager
  • That has only been in this role for less than 1 year
Just to give you an idea. 😀
Editors Note:

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Justin McGill
About Author: Justin McGill
This post was generated for LeadFuze and attributed to Justin McGill, the Founder of LeadFuze.