If you’re in retail, then you know that a lead is important. But what’s a lead exactly? Here is everything you need to know about sales leads including how to generate leads and convert them into paying customers.

What’s a Lead?

What’s a lead? A lead is someone who has expressed interest in your products or services. They have shown this interest by sharing their contact details, interacting with your site, or subscribing to your newsletter.

Not all businesses are right for everyone, and not all leads are created equally. Some may be more interested in your business, while others may not be.

According to research by a marketing software provider, 96% of website visitors are not ready to buy.

68% of companies struggle to generate new sales. Customers are a company’s lifeline, and without them, a business cannot thrive.

Generating new sales is one of the primary functions of a business and a lot of resources are devoted to that.

How do you get people interested in your eCommerce website? How do you ensure they’re not just window shoppers?

The answer is all about your lead. 

Two Types of Sales Leads

There are generally two types of sales leads. However, there are many, many different variations of each.

A creative and descriptive lead

These opening lines are meant to hook the reader into reading the rest of the article. They usually take the form of an anecdotal, observational, or funny statement.

A great way to engage your readers is to pose a question in the lead. However, make sure you provide enough context and detail in the few paragraphs following the lead to answer the reader’s questions.

A variation of the classic sales pitch, the question lead is exactly what it sounds like: Asking a prospect a question about your product or service. Most copywriters (myself included) don’t favor this approach to selling.

It’s bad form. People read your articles to learn, not to be asked questions.

Is there ever a time when it’s okay to send a cold call to voice mail? Sure, but it has to be really compelling.

Why generate new sales leads?

When website visitors are interested in your organization and what you have to offer, they are more likely to convert from being a stranger to becoming a customer. By generating leads, you can help facilitate this process and build relationships with potential customers.

Getting new leads to your business is fundamental in the journey of turning a prospect into a happy, paying client.

Lead Generation Process

The process of lead generation begins with raising awareness about your product through one or more of your digital marketing campaigns. Once a potential customer has shown interest in what you have to offer, you will then need to collect information from them through a web form. Once you have their information, you will then have to follow them up and convince them to become a paid client.

A lead generator is any marketing channel that visitors come across. This could be social media, email, or paid ads.

A potential client comes across your company through an online channel, such as social media or a search engine. They click a CTA that takes them to a page on your site. The prospect then provides their information through a form, giving you their contact info. You can now start the process of making them a paid client.

You have a form on your landing page, They fill out the form, and You now have their contact information. When someone is interested in what you are offering, there are several steps they will take before becoming a lead. First, they will click on a call-to-action button on one of your channels.

This will take them to your landing page. On your landing page, you will have a form for them to fill out with their contact details. Once they fill out the form, you will have their information and can begin working on converting them into a customer.

They reach a landing page.

The visitor enters their contact details into the form on your landing page, You now have a lead that you can follow up with.If you want to generate leads, you need to make sure that your landing page is effective. The offer on your landing page should be something that will attract the attention of your target audience.

Once you have their attention, they should be able to easily enter their contact details into a form on your page. If everything goes well, you will now have a lead that you can follow up with.

The headline on your landing page is what draws visitors in.

The visitor’s contact information is then sent to you, You follow up with the visitor to turn them into a lead. The best way to generate leads is by having an offer on your landing page that will attract attention, and then having a form for visitors to fill out so you can get their contact details. Once you have their information, you can follow up with them and turn them into a lead.

The contact form on your landing pages is filled by the visitor.

There are a few key ways to generate leads:-By providing valuable content that educates your target audience on your product or service-By having a strong call-to-action on your website or blog that encourages visitors to sign up for your email list-By using social platforms to drive traffic back to your website or landing pages

And now you have acquired a lead!

7 Methods of Generating Sales Leads

Lead generation is absolutely essential to your sales and marketing strategies.

85% of marketers say that generating new sales opportunities is their most important marketing tool. However, only 42% of entrepreneurs have an actual plan in place.

Here, I’ll share with you 7 effective methods you can use to dramatically increase your lead captures.

1. Using Online Quizzes

Quizzes are one of the most effective ways to generate new leads that are genuinely interested in your product or service. Not only do they help you identify your target audience’s problems, but they also help boost conversion rates.

Quizzes are an excellent way to collect data about your audience and their needs, and they can also be used to boost sales significantly. 

2. White Papers

A whitepaper is an informative report that tackles a certain issue, offers solutions, and is authoritative.

Downloading a whitepaper usually requires you to enter an email address. This tiny action has huge lead gen potential for businesses.

By requiring an email address, businesses can generate leads from people who are interested in the content of the white paper.

3. Use Popups

Pop-ups can be annoying, but they’re also an effective way to generate leads.

4. Social Media 

Social platforms like Facebook, LinkedIn, and Instagram have countless opportunities for generating new sales.

This is a powerful tool that can be used to generate leads. By creating engaging content and using effective marketing strategies, businesses can reach a large audience and convert them into customers.

5. Use Quora and Reddit As Lead Generators

On sites like Reddit and Quora, you can comment on interesting news and topics, make commentary on popular articles, and share your own ideas.

You can use these social media sites as lead generators.

6. Generate Leads With Ebooks

A Pew Research study found that 24% of Americans have not even read a single book in the past year.

As a marketer, the goal is to generate leads through ebooks. It doesn’t matter if they read it or not, as long as they download it and leave their contact information in exchange.

7. Infographics

Infographics are an excellent way to communicate complex ideas in a clear and concise manner. They also are a great way to visually capture the attention of your target audience. Infographics are an excellent way to communicate complex ideas in a clear and concise manner. They also are a great way to visually capture the attention of your target audience.


So, what’s a lead? A lead is simply defined as someone who has shown an interest in your product or service. They may have visited your store, subscribed to your newsletter, or even followed you on social media accounts. As a retailer, it’s important to generate leads so that you can convert them into paying customers.

There are many ways to generate leads, and it’s important to find the method that works best for your business. Once you’ve generated some leads, it’s time to start working on converting them!

Need Help Automating Your Sales Prospecting Process?

LeadFuze gives you all the data you need to find ideal leads, including full contact information.

Go through a variety of filters to zero in on the leads you want to reach. This is crazy specific, but you could find all the people that match the following: 

  • A company in the Financial Services or Banking industry
  • Who have more than 10 employees
  • That spend money on Adwords
  • Who use Hubspot
  • Who currently have job openings for marketing help
  • With the role of HR Manager
  • That has only been in this role for less than 1 year
Just to give you an idea. 😀
Editors Note:

Want to help contribute to future articles? Have data-backed and tactical advice to share? I’d love to hear from you!

We have over 60,000 monthly readers that would love to see it! Contact us and let's discuss your ideas!

Justin McGill
About Author: Justin McGill
This post was generated for LeadFuze and attributed to Justin McGill, the Founder of LeadFuze.