So, what are the best lead generation websites for contractors? For big projects such as construction, an overnight decision is out of the question.
Thus, construction businesses need the help of the best lead generation websites. Its for contractors to find fresh leads and turn them into paying clients.
Clients have to ensure that the person they hire can deliver good results at a fair cost.
That’s the reason why contractor lead generation strategies are important. Some of the websites featured in this post even allow you to build trust among your target market with their review system and what not.
Every business in any industry is wishing that quality leads would fall out of the sky.
Unfortunately, it won’t be that easy.
Like any other way of running a business, there are tricks that makes a contractor’s life easier.
One of the best ways to streamline your lead funnel is by making sure that you’re listed on the right sites.
Getting listed on the best lead generation websites for contractors take some time. If you want to increase inbound sales activity, your business must be active.
What are Some of the Best Lead Generation Companies for Contractors?
If you’ve been in the construction industry before, then you must have heard of these websites.
Some good examples are LeadFuze, Home Advisor, Angie’s List, and Houzz.
By listing your business on these sites, there’s a better chance of increasing leads.
Importance of Finding the Best Lead Generation Websites for Contractors
Some businesses like e-commerce stores finish their transactions without continuous communication.
But when it comes to renovation or building contractors, it’s a different story.
The contractors must gain the property owner’s trust and assure them that they can meet their needs.
Also, the company must prove that they’re reliable in finishing the project with the given budget.
What makes it complicated is competition for your target market.
It means you have to do everything to make your potential clients see that you’re worth getting in touch with.
With that said, there must be a perfect balance between generic messages and hard sales pitch.
If you overdo either of these, you may end up not gaining new clients at all.
Lead generation for contractors is important. It allows you to focus only on qualified leads to save time and effort.
Also, it can help your leads learn more about your company.
When your target market is aware of your business, they will have an interest in hiring you.
Lead Generation vs. Marketing for Contractors
Many are still confused between differences and similarities of lead generation and marketing.
Some think that each is a different concept than the other.
But the truth is, lead generation is a part of marketing.
In fact, you can even say that the marketing process relies on the idea of lead generation.
Here are the three stages in lead generation for contractors:
Stage #1 Awareness
It all starts with awareness.
Your target market won’t consider hiring you if they don’t know you in the first place.
Once you make yourself known, they will ask for more information about your services.
If they’re potential clients, nothing can stop them from staying in touch with your company.
Some may even sign up for future services. They may even request for details about what your construction business has to offer.
Stage #2 Decision Making
Your leads are trying to decide whether they will hire your firm for the job or not.
Some may ask you for extra details while others may check out your social media and blog instead.
They may gather information from testimonials, past projects, and content as well.
Stage #3 Investing
This is where the decision to invest happens.
Take note that some of your leads may convert faster than the others.
They will start reaching out and asking you about what you can offer them.
For those who have the intent but are not sure yet, you can offer them a free estimate.
If your offer is compelling enough, you can get a new client and a new project for your firm.
As you can see, construction lead generation is not so different from marketing.
With a lead generation company, marketing to leads will be more efficient.
Factors to Consider in Choosing the Best Lead Generation Websites for Contractors
A lead generation company is significant for your construction business’ success.
But, there are several factors you have to consider. In choosing the right lead generation websites, chose the one that’s worth your time and money.
Before looking up “lead generation for contractors near me”, consider the following factors:
The cost of joining or using the platform
The time you need to spend on the website
The type of leads the site attracts
Whether the leads are being shared with other lead generation companies
The platform’s reputation when it comes to lead generation
The ability of the site to make you choose leads
The testimonies of other contractors about the website
The competition on the platform
By considering the above factors, you can take an in-depth look at a certain lead gen company.
This means you can drop those that don’t fit your needs and preferences.
That said, you are one step closer to finding the ideal lead generation website for your business.
Best Lead Generation Websites for Contractors
It can be challenging to find the best lead generation companies for contractors.
So, we’re here to help you make a knowledgeable choice.
No need to hit your favorite search engine and look for “construction lead generation near me”.
Here are 13 of the best construction lead generation companies:
Although Google is in the lead, we can’t deny the fact that Bing generates huge amounts of traffic.
If you want an easy way to attract customers for your business, you can join this website’s local listings for free. There’s a big possibility that your competitors didn’t set up on Bing, so you can use that to your advantage.
Yes, sure, it’s not the top search engine but it still receives an average of 156.3 million visits every month. And that’s A LOT.
This is one of the construction lead generation companies in the US that has taken a different route. When a lead contacts your business, you will need to pay a fee. But of course, there are refund options available depending on circumstances.
Advertising is also possible on Thumbtack. Creating ads for your company increases your chances of visibility and lead generation.
Your own website
By using your own site, make sure the leads you get aligns with the services you offer and your business in general.
Since you’re the website owner, you don’t have to compete with others for a similar lead.
When you decide to use your own marketing service, you can get leads that are seeking out the services you offer.
It’s like hitting the bull’s eye!
You can save yourself from the boring introduction where you have to explain where you got your target market’s information. If the lead came from your site, then they most likely know about you already.
5 Ways to Get More Leads Without Using the Best Lead Generation Websites for Contractors
Aside from making use of those contractor lead generation websites, you can also apply these lead generation strategies to obtain more leads.
Craft Premium Content
Create freebies that offer your audience valuable information such as e-books and guides.
You can give them access to a free download on your site in exchange for their name and email address.
With this, you can get the contact details of potential clients while giving them information.
When your offer has been helpful for them, they will most likely remember your business.
It doesn’t matter if they don’t need your services at the moment, they will remember you once they do.
Through this, you can stand out from your competition. You can get more qualified leads because you have provided them useful information.
Launch a Referral Program
People tend to trust their friends and family than marketing pitches. Thus, word of mouth is a great way to generate more leads for your construction business.
To encourage people to spread the word about your company, you can launch a referral program. Every time a satisfied client takes a lead your way, they should be rewarded.
Optimize for Search
Search engine optimization (SEO) is a great strategy, especially when you pair it with PPC (Pay Per Click) advertising.
Through optimization, you can make your company’s website rank higher in search results.
As a result, more people will find and contact your firm—and become your loyal clients.
This post was written by Content at Scale, a solution that uses AI + a team of optimization specialists to publish hundreds of high quality, SEO optimized content straight to your blog. It’s the first and only solution that allows you to truly scale content marketing.