Award Winning Blog Covering Sales, Recruiting and Marketing Topics

Lead Generation Strategies

How to Do Cold Outreach Productively

According to Mckinsey, 70% of B2B decision makers prefer remote communication over physical meetings, so it is no wonder that cold outreach has taken off in ...

Sales Process

Business Growing Pains: How the CEO Role Must Evolve as Your Company Grows

Although one could argue no single role at a company is unimportant, the CEO is singularly responsible for company growth. A CEO is the face ...

Sales Skills

7 Ways Sales Teams Can Use Content to Close More Deals

When you think of a sales team, one of the last things you might equate with that is content — a function that’s inherent to ...

Lead Generation Strategies

9 Best Strategies to Generate B2B Leads Through Social Media

Social media is a great marketplace to engage with leads, attract them and draw them to your business. Millions of businesses use social media daily ...

Lead Generation Strategies

8 Visual Marketing Techniques That Will Boost Your Lead Generation

What is Meant By Visual Marketing? Visual marketing is the use of multimedia like images, videos, memes, and infographics to promote your brand and communicate ...

Lead Generation Strategies

7 Lead Generation Strategies Every Startup Should Be Doing

Generating quality leads is essential for any startup, but it’s something that many startups fail to implement. Many reasons abound, but three things immediately come ...

Sales Process

What Is a Chief Revenue Officer (CRO)?

The CRO position has been around for a while, but its popularity is exploding because Forbes called the CRO “CEOs secret weapon” back in 2009. ...

Lead Generation Strategies

How to Use Your Customer Data for Lead Generation

If marketers had only one wish, can you guess what they would wish for? More leads. Hubspot’s recent survey proves so. And leveraging customer data ...

Sales Process

7 Reasons Why Customers Don’t Buy [+ 5 Ways To Overcome Them]

7 Reasons Why Customers Don’t Buy There are so many customer excuses for not buying that you may not want to speculate and just find ...

Sales Process

Coffee Ecommerce: How to Grow Your Coffee Business

Do you want to know how to grow your coffee business through coffee eCommerce? In this article, we will tell the story of Bitty & Beau’s ...

Sales Process

Sales Operations: Roles, Objectives, and Keys to Success

With the rise of sophisticated sales tools, cloud technology, and big data, sales operations have become essential to the success of a company’s sales department ...

Sales Process

What Is B2B and B2C Sales? Breaking Down Their Differences

Are you looking to get into sales but not sure what is B2B and B2C sales? Learn about the key differences and benefits of pursuing a career in either field! ...

Sales Process

What Is a Sales Battlecard? Your Cheat Sheet to Success

What is a sales battlecard? These documents contain key information about a product to win new business. Learn how to create an effective sales battlecard. ...

Sales Process

What Are Sales Tools and How Do They Benefit Your Business?

What are sales tools? Sales tools can help businesses close more deals by providing sales intelligence and automating repetitive tasks. ...

Sales Process

What Is a Comp Plan and How Can It Help Your Business?

What is a comp plan? This tool helps companies determine how much to pay employees. Benefits include better employee satisfaction and reduced turnover costs. ...

Sales Process

In Consultative Selling, the Customer Is Seen as the Expert

in consultative selling, the customer is seen as the expert. Here are tips on how to improve your consultative selling skills. ...

Sales Process

What Are the Most Important Skills in Sales?

If you're looking to get ahead in sales, then you need to know what are the most important skills in sales. Here's a guide on what you need to know. ...

Sales Process

Sell What You Have: Why It’s Beneficial and How to Do It

Selling your belongings can be a great way to make some extra money. Here's how to sell what you have and what items are best to sell. ...

Sales Process

Phrases to Use When Negotiating a Lower Price

How to politely ask for a discount? In this ultimate guide, we'll give you phrases to use when negotiating a lower price. ...

Sales Process

What Is the Challenger Sale & How It Benefits Businesses

If you're looking to improve your business, the challenger sale could be the solution. Learn what is the challenger sale and how it can help your business. ...

Sales Process

What Is Sales Pipeline Management: Benefits and Challenges

What is sales pipeline management? A well-defined sales pipeline can help increase close rates and improve customer satisfaction. Here are some best practices. ...

Sales Process

You Did a Great Job! Here’s How to Write a Good Job Email

Burnout is real. Employees are dealing with more work without getting enough recognition. Learn how and when to write a good job email. ...

Sales Process

What Is QBR in Sales? Benefits of Quarterly Business Review

What is QBR in sales? A Quarterly Business Review keeps all stakeholders up-to-date on the company's performance and goals. Here are the benefits of a QBR. ...

Sales Process

Career Planning: How to Know if Sales is Not for You

How to know if sales is not for you? If you're not a people person or don't like working long hours, then a career in sales might not be for you. ...

Sales Process

How to Create a Good Morning Email Template

This good morning email template will help you create an effective and benefits-driven email to start your day. ...

Lead Generation Strategies

11 Ways to Make Better Use of Lead Gen Forms on LinkedIn

Every business out there is searching for qualified leads that can be converted into paying customers. In fact, generating leads is one of the major ...

Lead Generation Strategies

3 Powerful Storytelling Techniques to Boost Your B2B Sales and Leads

Compelling storytelling is an incredibly powerful way to boost your B2B sales and leads. The Importance of B2B Storytelling Successful B2B marketing strategies are about ...