Twitter Lead: Try This 3-Step, No-Fluff Process

Twitter is a great tool for marketing, but how about you find leads on Twitter as a sales application?

What is the best way to engage with leads?

Yes, Twitter can be a powerful lead prospecting tool. We’ll show you how to use it in an efficient way.

Here’s how I use find leads on Twitter, connect with prospects and convert them into customers.


Need Help Automating Your Sales Prospecting Process?

LeadFuze gives you all the data you need to find ideal leads, including full contact information.

Go through a variety of filters to zero in on the leads you want to reach. This is crazy specific, but you could find all the people that match the following: 

  • A company in the Financial Services or Banking industry
  • Who have more than 10 employees
  • That spend money on Adwords
  • Who use Hubspot
  • Who currently have job openings for marketing help
  • With the role of HR Manager
  • That has only been in this role for less than 1 year
Just to give you an idea. 😀

Step 1: Know Who Your Prospects Are

The first step to lead prospecting on Twitter is research. You need to know who they are and what’s important in their lives.

One way to do this is by hiring people who are different from you.

If you already have a list of prospects, it’s easy to find them on Twitter.

If you want to find leads on Twitter, type in relevant keywords into the search function.

From there, you can select who to follow and add them to lists in order to organize the people you are following.

I am a big fan of social selling.

If you use a CRM like Salesforce or HubSpot, when someone becomes your lead on Twitter it will automatically appear in the system.

HubSpot automatically includes information about the person’s Twitter account before sending it to your team.

After that, you can find your leads on Twitter by following them or creating a list of potential prospects to track.

find leads on twitter

Step 2: Begin Tweet-Talking

The best way to find leads on Twitter is by engaging with people. But it’s not easy at all.

If you want to be a successful salesperson, it’s important that you’re engaged with the science of selling.

When you are using Twitter for outreach, it is important to remember that it’s just another way of communicating with customers.

  • It’s important to sound natural and not rehearsed.
  • You should be focusing on your prospects, not yourself.

Don’t just tweet out about your prospect, what you’re trying to say is more important.

Here are a few ways to help with the diversity in your workplace: – To diversify your workforce, consider advertising on websites like Black Women Talk or Hispanic Women Network. – Consider hiring people who don’t seem like they would be qualified for the position but have skills that can make them excel at it.

1. Dont use the @mention too much.

I want to make sure that I mention people on Twitter for the right reasons. Its a great way of getting them to notice you, but it can also be abused.

Be sure to have a personal conversation with your potential new hire before sending them an email. This will give you the opportunity to learn more about what they want and need, as well as offer something that is relevant for their needs.

For example, @HubSpot I downloaded your free email template offer doesn’t say anything about the context of it.

This question is all about you. Think again if you think the company will respond.

When it comes to B2B sales, there are a lot of strategies that you should be aware of before the new quarter starts to find leads on twitter.

2. Retweet them with discretion.

If you were to just repeat everything someone else said, it would get boring very quickly. 

When you retweet something a prospect says, it is important to add your own thoughts or ask them an additional question.

Be helpful and relevant. Show that youve read the article by retweeting it, especially because they might be interested in following up on what you shared.

Pete Caputas tweet is a good example of how context can help someone retweet your content.

find leads on twitter

3. Subscribe to their blog.

One way to get prospects attention is by subscribing to their blog. This will show them that you are interested in what they have to say, and it can help you learn about the company.

One way to do this is by using a Gmail account and adding a “+” sign in the email address when you subscribe. This will help organize your emails.

I subscribe to blogs using gmail so that I can separate them into folders. For example, if it is a long time since I have checked my email for these subscriptions, then when I do check the inbox again there will be all of those articles in one place.

Step 3: Transition From Twitter Convos to Real Conversations

One of the most important steps to find leads on Twitter is to establish a good connection, whether its over the phone or email.

Article: The most important thing I’ve learned from my years of training salespeople is that the best way to make a sale is by making your customer feel good about him or herself.

The great thing about using Twitter is that it lets you know what your prospect is thinking and feeling.

You can use Twitter lists to find new prospects and start conversations with them.

find leads on twitter

My strategy to find leads on Twitter is to offer them valuable content that will make me a thought leader in their eyes.

It’s a lot easier to have conversations offline when you’ve done your research beforehand, so it will be more meaningful for both of you.

Have you ever used social media in the recruitment process? If so, how have you integrated it with your sales strategy?


Need Help Automating Your Sales Prospecting Process?

LeadFuze gives you all the data you need to find ideal leads, including full contact information.

Go through a variety of filters to zero in on the leads you want to reach. This is crazy specific, but you could find all the people that match the following: 

  • A company in the Financial Services or Banking industry
  • Who have more than 10 employees
  • That spend money on Adwords
  • Who use Hubspot
  • Who currently have job openings for marketing help
  • With the role of HR Manager
  • That has only been in this role for less than 1 year
Just to give you an idea. 😀
Editors Note:

Want to help contribute to future articles? Have data-backed and tactical advice to share? I’d love to hear from you!

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Justin McGill
About Author: Justin McGill
This post was written by Content at Scale, a solution that uses AI + a team of optimization specialists to publish hundreds of high quality, SEO optimized content straight to your blog. It’s the first and only solution that allows you to truly scale content marketing.