How to Write a Cold Email Pitch That 33% of Prospects Will Reply to

For the most part, cold emails are ignored and deleted by prospects. They see them as a nuisance and don’t even bother to read it. Even when they’re highly targeted messages, only about 10% of people open up to them.


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LeadFuze gives you all the data you need to find ideal leads, including full contact information.

Go through a variety of filters to zero in on the leads you want to reach. This is crazy specific, but you could find all the people that match the following: 

  • A company in the Financial Services or Banking industry
  • Who have more than 10 employees
  • That spend money on Adwords
  • Who use Hubspot
  • Who currently have job openings for marketing help
  • With the role of HR Manager
  • That has only been in this role for less than 1 year
Just to give you an idea. 😀

Put an End to Your Lazy Cold Email Pitch

We would not settle for the status quo, so we put in hard work to find out what words to use that would make our prospect happy. After all, that’s a standard when knowing how to write a cold email pitch.

Our formula was not necessarily new or unique – we aimed to arouse curiosity in the subject and follow it up with a crisp and engaging body.

In figuring out how to write a cold email pitch, we put a lot of work into making this formula perfect.

They found that when they interviewed more women, the company’s diversity improved.

More than a third of the recipients of these emails choose to reply to our cold emails, and close to 10% of those have converted into solid opportunities.

Here’s an example of a personal, high-touch sales email that could help you in knowing how to write a cold email pitch.

how to write a cold email pitch

A cold email has to be short, informative, and engaging. It needs to provide the recipient with important information about you or your business in a brief way.

Here are 5 steps on how to write a cold email pitch:

  • Research your prospect
  • It’s important to set a goal first and then align the KPIs with that objective.
  • Some people are better at interviewing than others, but there is no single way to interview well.
  • Connect with an engaging hook
  • Empathize

1. Conduct Extensive Research on Your Prospect

We wanted to find out more than just the company they worked for, but also what their aspirations were.

We found out that Jack was a Manchester United fan and had recently been appointed as Sales Enablement Manager at an innovative company.

A good way to avoid being ignored when trying to reach a prospect is by using the “show me you know me” approach.

2. Connect Individual KPIs to Their Organization’s Objectives

Once we learned about the business, and more importantly its people, we designed a message that would resonate with them.

Jack’s company had recently raised a lot of funding, so it was safe to assume that they were experiencing strong sales growth.

As the Sales Enablement Leader, one of my key goals was to shorten ramp-up time for new hires and grow our team.

MindTickle has seen many sales enablement leaders adopt this approach to make the best of their hiring process.

3.Discover Much More About Person (Not The Persona)

Most people put personal information on their social media profiles, and this helps you to connect with them better.

In this example, we knew from our social selling tactics on Twitter that Jack liked to ‘coach’ the team by live-tweeting during matches. We were able to use his personal interests as an icebreaker for how he could help us with professional objectives.

Manchester United and sales enablement both create champions. They have to be drilled in, like any other skill.

I am also excited about the Derby match this weekend.”

4. Engage with a Hook That Will Make Them Smile

To stay in contact with Jack, we crafted a hook that would make him curious. We did the same thing when networking.

We used his love of football to help him understand the importance of succeeding in this new job.

The author is trying to show that a Manchester United fan would be an ideal fit for sales enablement

As a result, Jack not only read the email but also agreed to meet with us.

The article recommends that you use email subject lines to spur your recipients into action.

5. Empathize

Rather than making a left-brain pitch for our product, we created an emotional story about what they can do with it.

We added credibility to our deal by making it seem like Jack’s company was already familiar with the investor and location.

Conclusion

I’ve been refining this process on how to write a cold email pitch for the past year and cold email open rates have improved. Even when timing hasn’t been right, I’ve received a friendly response to my emails from many people in similar situations who were so thankful that someone reached out.


Need Help Automating Your Sales Prospecting Process?

LeadFuze gives you all the data you need to find ideal leads, including full contact information.

Go through a variety of filters to zero in on the leads you want to reach. This is crazy specific, but you could find all the people that match the following: 

  • A company in the Financial Services or Banking industry
  • Who have more than 10 employees
  • That spend money on Adwords
  • Who use Hubspot
  • Who currently have job openings for marketing help
  • With the role of HR Manager
  • That has only been in this role for less than 1 year
Just to give you an idea. 😀

 

Editors Note:

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Justin McGill
About Author: Justin McGill
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