Prospecting is one of the most time-consuming aspects of the sales process. It takes time to build a perfectly targeted contact list, come up with a relevant offer, and put together an effective sequence (let alone following up with each of the prospects multiple times).

But it doesn’t have to be that way! Using the right tools, you can speed up and streamline your prospecting outreach as well as dramatically increase its effectiveness.

In this article we will talk about one possible combination of such tools – LeadFuze and Reply and why they work perfectly together.

Why sales automation matters

Did you know that top performers in sales prospecting tend to generate 2.7x more revenue than their peers?

However, most sales teams lose their productivity to mundane manual tasks, wasting up to ? of their days on activities that can be easily automated, including lead research, data entry, and email outreach.

No wonder that automation and sales productivity go hand in hand! After all, how can you expect to reach the quota if you spend half of your day looking for contacts or manually following up with each lead on your list?

That is where tools like LeadFuze and reply come in handy.

A match made in sales heaven

Lead generation with LeadFuze is already a breeze – it saves hours worth of manual research and helps you build targeted lists with 100% valid contacts.

But paired with powerful sales engagement platform (SEP) like Reply it can really help you take your prospecting game to a whole new level, offering many benefits for your sales team :

  • Automatically get fresh leads (with valid contacts) into your pipeline with no extra effort.
  • Keep your data in-sync across your stack using reliable two-way integration.
  • Get exhaustive contact data on your prospects to connect across multiple touchpoints, calls, email, social.
  • Get to know your prospects, including their background, to personalize your outreach at scale.
  • Easily scale your outreach while keeping the communication personal.

LeadFuze and Reply go together like peanut butter and jelly, helping you streamline the whole prospecting process: from finding new prospects up to engaging them across multiple channels.

Let’s take a closer look at how it works.

How to automate your outreach in 3 easy steps

Automatically source valid leads using LeadFuze

First, you need to build your outreach list. Using LeadFuze you can automatically pick prospects based on the pre-defined criteria, including industry, location, company size, role, technologies used, etc.

This way you will get hundreds of lead contacts that perfectly match your buyer person with little to no effort.

But the best part about it is that you can have Fuzebot, AI-powered lead capturing tool, add as many new prospects to your list as needed, for as long as you want. You just set it and forget about it – the leads will magically appear in your pipeline, day after day.

Send the contacts directly to Reply using reliable integration

Next up, get all those fresh contacts to work and connect with the prospects. To do that you will need to move them to your SEP first.

Normally, you would have to export the contacts to a CSV file and then import the file into your SEP.

Luckily, reliable native integration you can automatically sync your leads from LeadFuze directly to your Reply account.

No duplications, no lost data fields, no manual input – they simply appear in your SEP, so you can instantly add them to your sequences and start engaging with them.

Instantly connect with the prospects with multichannel sequences

Now that you have your leads neatly organized and ready to engage, it’s time for outreach automation.

This is where Reply really shines. There are so many automation features to make prospecting outreach (and your life as an SDR) a lot easier:

Automated sequences that help you reach out to the prospects at scale across different channels. Just add as many different steps, i.e. emails, social touches, tasks, as needed, set the schedule for each step in the sequence, and see your sales engagement run on autopilot.

AI-based email quality check feature helps you maximize your outreach efforts by helping you pick an optimal subject and body length, eliminate SPAM words, and improve email readability.

Smart inbox sorting that allows you to declutter your incoming messages so you can identify and act on the positive responses quickly.

Suggested actions based on the prospect recent activity, e.g. automated triggered calls for contacts who have viewed your email more than once.

As a result, you can dramatically reduce the amount of time and effort you spend on prospecting while still getting amazing results from your sequences.

Tips to level up your outreach game

However, choosing proper tools to streamline the process is only half the battle – there are more aspects that define the success of your outreach.

For example, here are some pro tips to get the most out of your outreach :

  • Niche down . Let’s be clear: the spray and pray approach will only get you so far! A small list of 1,000 relevant, targeted leads can offer more conversions than 100,000 random contacts. This is when LeadFuze’s in-depth lead research capabilities come in handy.
  • Keep your list clean. Just like targeting, the accuracy of your list matters a lot when it comes to cold outreach success. And this is another way that LeadFuze can help you: with its verification, deduplication, and ignore list features you can be sure you’re targeting only valid, high-quality contacts.
  • Use a mix of automated and manual steps. I love automation! But it’s impossible to connect with the prospects on a personal level relying solely on automated emails, even personalized ones. Luckily, Reply allows you to combine both automated and manual touchpoints offering the best results in terms of effort vs conversion.
  • Leverage advanced personalization. Similarly, adding the {First Name} variable alone to your emails won’t cut it. You need to get more creative if you want to grab the prospect’s attention. For example, some of our most successful personalization experiments involved Vidyard videos and dynamic landing pages .

Ready to give it a try?

Giving up on cold outreach just because it seems like a time-consuming tactic is a common mistake. After all, 82% of buyers will gladly accept meetings from salespeople who proactively reach out to them.

Moreover, prospecting doesn’t have to be that hard. It can be easily automated and optimized for the best performance. All you need is the right tools and the right approach.

So go ahead and try it yourself with 25 free lead credits from LeadFuze and Reply’s free 14-day trial.

 

Editors Note:

Want to help contribute to future articles? Have data-backed and tactical advice to share? I’d love to hear from you!

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Lucy Literado
About Author: Lucy Literado
#3 employee at Reply.io. 10+ years in different fields of Marketing including SEO, Content, Strategy and problem solving. Love Sci-fi and traveling.