As a sales professional, you know the importance of building relationships with your clients. You also know that one of the best ways to do this is by using video in sales. In this blog post, we’ll discuss the benefits of using video in sales and how it can help you close more deals.

I remember when I was first starting out in sales, I would use any tool available to me to try and get an edge on my competition. One day, I came across a video online from a top salesman who talked about how he used videos as part of his pitch process and it completely changed the game for me.

After watching that video, I realized that using video could help me build rapport with potential clients quickly and effectively communicate my value proposition without having to be face-to-face right away. Not only did this save me time (and money) but it also helped me close more deals than ever before!

Why Reps Should Be Using Video in Sales

Working remotely is becoming more and more common. In fact, experts predict it’s here to stay even after the current coronavirus crisis.

The changing business landscape means that more traditional methods like email and cold-calling are no longer as effective as they once were. Salespeople need to embrace new methods of reaching potential clients, such as using customized videos to personally connect with customers.

Now is the time to get creative and use customized videos to keep your sales funnel full of potential customers.

Video is one of our favorite ways to reach and engage our target audience. LinkedIn has been our go-to platform for this, and we’ve gotten a lot of engagement from videos.

Using video is a great way to start conversations and open doors with potential clients. It’s a fun way to prospect!

Sales videos are a value prop that can be sent to your prospects over a cold email to convince them to meet with you.

Lastly, it’s a piece of content you can post to social media, which will reach many people at once.

Your team can continue to provide excellent customer support, reach out to new customers, and grow your business by creating engaging video messages.

Put Key Information In the Beginning

According to research from Linkedin, people’s attention will wain after 10 seconds.

It’s important to engage your audience from the beginning of your broadcast by sharing your message or showing them what you want them to see.

Video is a great method for connecting with your prospects on a more personal level and is especially important in this new era of working remotely.

Human interaction is incredibly important. You don’t want to appear as a robotic voice behind a phone.

When you’re selling, it’s important to connect with your prospects on a personal level. Be engaging and personable, and make sure your content is valuable. Your goal should be to leave the prospect smiling.

How Do You Use Videos in Sales?

No, I don’t mean just turning on your webcam during a live conversation.

Video can be used at every stage of the sales process. For example, when you’re first trying to prospect, you can use videos to introduce yourself and explain why you’re contacting them.

When you’re reaching out to a prospect, try to stand out from other sales reps. Avoid sending out 3-page long emails. If a call or an email has gone unanswered, try injecting some emotion and life back into the deal.

When you’re making your closing arguments, remember to include a few key points that will help seal the deal. Make sure you have a strong case study to back up your claims and try to answer any final questions. With these elements in place, you’ll be well on your way to success.

Video can do all of this while creating an experience that helps push your buyer to make a purchase. And they will feel good doing it. Because communication is so much more than words.

Did you know that 55% of communication is through our body language? That’s why video is such a great tool because it allows us to show our viewers our true selves.


While salespeople have thought in the past that using videos in selling was a “good-to-have” rather than a “must-have”, we are now seeing that it leads to some pretty funny learning moments.

When I began using videos in my sales pitches, I learned some valuable lessons. The best lesson of all was that I was able to sell more than ever before.

But the best part of all? I can close more deals than ever.

Videos can be a great way to build rapport with your prospects and customers. It can also help show them that you are a real human who is there for them.

Not some anonymous, generic company that’ll disappear as soon as you’ve signed on the dotted line.

While video can’t replace in-person meetings, it’s an excellent alternative when you can’t meet a prospect face-to-face.

Video isn’t some brand new thing. Believe it or not, more than 75% of all internet traffic is video.

As video becomes increasingly popular, it is essential to use it to close a deal.

87% of sales and marketing teams are incorporating videos into their marketing strategies, which is up from 63% in 2017. This shows that you’re not alone in adding video content to your marketing strategy.

And the evidence is clear.


Incorporating video can be a great way to boost your sales, but only if you use it correctly.

If you’ve avoided using video for sales in the past, now is the time to give it a shot. Video is the future of sales and it’s a great way to put a face to your name.

How And Where to Use Sales Videos

So, now you’re probably wondering how to actually use videos and where is the best place to position them?

Sales videos are an excellent way to introduce your company or product, as well as to answer your prospect’s frequently asked questions. You can also use them as testimonials.

Placing sales videos on YouTube and landing pages can increase conversion rates. In fact, according to statistics, placing a video on a landing page can boost your conversion rate by 86%.

On that page, your prospects can get to know your product or service more intimately and see how it can help them in their lives. By placing the video on that page, they can build their confidence and trust in making purchases from you.

You can also use your pitch videos, depending on the type of sales stage you’re in.

Now that sales and marketing videos go hand-in-hand, more and more marketers are creating their own promotional videos to help sell their products.

When creating a sales video, it’s crucial to track the video marketing metrics and show emotion through your facial expressions or script. This will help create more human connections and keep the buying process moving forward.

Video content is taking over. The statistics show that we are all getting hooked on video every day.

70% of your prospects are using video to help with their purchasing decisions. This means that having a quality, professional, and persuasive sales pitch is more important than ever.

Sales videos are an excellent way to increase sales and grow your business pipeline. They provide a quick, light-hearted way for sales reps to connect with prospects and close more deals. When used correctly, sales videos can be a powerful tool in your marketing arsenal.


If you’re not using video in sales, you’re missing out on a powerful tool that can help you close more business. Video is an effective way to build rapport with potential clients and communicate your value proposition. If you want to get the most out of your sales career, start using video today!

Need Help Automating Your Sales Prospecting Process?

LeadFuze gives you all the data you need to find ideal leads, including full contact information.

Go through a variety of filters to zero in on the leads you want to reach. This is crazy specific, but you could find all the people that match the following: 

  • A company in the Financial Services or Banking industry
  • Who have more than 10 employees
  • That spend money on Adwords
  • Who use Hubspot
  • Who currently have job openings for marketing help
  • With the role of HR Manager
  • That has only been in this role for less than 1 year
Just to give you an idea. 😀
Editors Note:

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Justin McGill
About Author: Justin McGill
This post was generated for LeadFuze and attributed to Justin McGill, the Founder of LeadFuze.