Sales can be a tough process. You may have the best product globally, but if you can’t get it in front of the right people, you’ll never make a sale. That’s why high-velocity sales is so important. But what is high velocity sales? High-velocity sales is all about getting your product in front of as many potential customers as possible.

High-velocity sales is about increasing your reach and making sure that your product is accessible to everyone who needs or wants it. But how do you go about doing this? Read on to find out more about high-velocity sales.

What Is High Velocity Sales?

What is high velocity sales? High-velocity sales is a term used to describe a sales process focused on generating a high volume of sales in a short period.

This type of sales process is typically used by organizations that sell products or services in high demand or have a limited time frame in which to sell them.

A high-velocity sales process aims to maximize revenue by selling to as many customers as possible in a short amount of time.

Five Best Practices to Implement a High-Velocity Sales Model

High-velocity selling is a cost-effective method that produces fast results for businesses.

To get the most out of high-velocity selling, you need to understand how to do it fully. 

Today, sales reps are using the new term “high velocity.” Big companies are implementing this into their business process to increase productivity and boost revenue.

Sales processes that use high velocity integrate aspects of a B2C sales process with that of a B2B. It’s now becoming a feature of CRM software as it can help monitor and manage a sales team’s performance.

Inside sales generally involve contacting potential customers, recording their details, and taking follow-ups.

A high-activity, high-velocity sales process gives them a roadmap of what to do after every step.

“If you can’t describe what you’re doing as a process, you don’t know what you are doing.”- W. Edwards Deming

Here are 5 best practices that will help you use a high-velocity sales process to your best advantage.

1. Use the Internet to generate leads


“Lead generation process starts by finding where your target market ‘lives’ on the web.”- Wayne Davis

Every sales professional uses the web to generate new contacts. This includes using website contact forms, creating targeted landing pages optimized for search engines, running paid ads on platforms like Google AdWords, and sending out email campaigns.

The main purpose of using internet lead generation methods is to push a prospect up your sales funnel so you can qualify them as a lead. You’re more likely to close the deal and get referrals by doing this.

High-velocity sales is a process of quickly reaching and converting the best leads with the help of your CRM. This method can be used to close deals faster and get referrals.

2. Nurture your leads


How you go about selling your product or services is important.

But how you interact with customers is what matters more.

Today’s buyers do their research before making a purchase. They educate themselves and then engage with sales.

Sales is a long process because you can’t expect your prospects to accept your offer in the first meeting. Instead, focus on catching the best lead soon.

Just like plants, your prospects need nurturing. They need to be given the right information at the right time.

They require your constant attention, and they expect a rigorous discussion before they finally seal the deal with your company.

According to research, 15-20% of sales are made after a prospect has been nurtured.

If you want to nurture your leads and convert them into customers, you need a high-velocity sales model. With this model, you can catch your prospects’ buying signals and turn them into happy customers.

3. Utilize an inside sales approach

The sales industry is always changing.

Remember, the goal is to get the prospect to commit to you and eventually turn them into loyal customers.

Your sales strategy will differ for each potential client, so it’s important to know as much as possible about your clients to tailor your pitch accordingly.

Get your customers on board with your pitch by telling a story about how your product or service will benefit them. Or, try a negative sales approach by telling them how not buying from you is a bad idea.

High-velocity selling allows you to take advantage of your different tactics, closing deals faster.

4. Incorporate metrics into your process to manage your sales teams

Selling high velocity is not easy.

You need to understand and be aware of the sales cycles and the numbers that define the efforts of your entire team.

By keeping track of your sales reps’ productivity, you can better plan your future sales and forecast your revenue.

5. Make it easy for your prospects to access your product

Do you buy clothing without first checking it out? I wouldn’t do that either!

Why would your customers buy your products without first testing them out?

If you want your customers to buy your product, you need to give them a taste of what they’re signing up for. Offer free trials or samples of your product so they can see the benefits for themselves. This way, they’ll know exactly what they’re getting when they purchase.


What is High Velocity Sales? A high-velocity sale is a transaction where a customer buys a product or service quickly. This process aims not to make as much money off each customer but to sell to as many of them as quickly as possible.

Need Help Automating Your Sales Prospecting Process?

LeadFuze gives you all the data you need to find ideal leads, including full contact information.

Go through a variety of filters to zero in on the leads you want to reach. This is crazy specific, but you could find all the people that match the following: 

  • A company in the Financial Services or Banking industry
  • Who have more than 10 employees
  • That spend money on Adwords
  • Who use Hubspot
  • Who currently have job openings for marketing help
  • With the role of HR Manager
  • That has only been in this role for less than 1 year
Just to give you an idea. 😀
Editors Note:

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Justin McGill
About Author: Justin McGill
This post was generated for LeadFuze and attributed to Justin McGill, the Founder of LeadFuze.