If you’re in sales, you know that generating leads is essential to your success. But sometimes, it can be difficult to develop new and creative ways to generate sales leads. That’s why we’ve put together 10 ways to help you get the leads you need.
Creative Ways to Generate Sales Leads
Generating new sales opportunities can be an arduous task, but it’s a necessary one. Without a constant stream of new business, your business can’t sustain itself. There are several creative ways for generating leads and growing sales.
Marketers invest in tactics that drive prospects towards their brand’s sales funnel. This allows them to connect with more potential customers and increase sales.
Email marketing has the best ROI in the business. SEO is important because everyone wants to be on the first page of Google. Content marketing is successful for many people, and social media marketing is necessary because there are over 3 billion active social media users globally.
That’s all well and good, but we’re really about the pillars of lead generation.
We must remind ourselves that there is more than one way to do things. Sometimes, we have to think outside the box.
It’s becoming harder and harder to cut through all the noise and clutter, so marketers are always looking for new ways to stand out.
We’re talking about new ways to complement your efforts and give them the boost they desperately need. This could be anything from developing innovative new strategies, to re-inventing your current lead generation channels. Whatever it is, now is the time to do it!
Here are a few creative ways to generate leads that are less commonly used than the standard methods.
1. Personalize Your Email CampaignS
Your email campaigns need to be personalized to the recipients’ language preferences to be effective. This could mean using more formal language for those who prefer it, or adding slang, emojis, and GIFs for a more informal tone. The important part is ensuring that your email’s core information doesn’t get lost in translation.
The content of your emails doesn’t have to be changed, it’s how you deliver it that makes all the difference.
Sapper Consulting can help you build a personalized email campaign to create qualified leads and build relationships.
Our director of content marketing, Ryan, says that our firm sends out thousands upon thousands of marketing messages each week.
If you’re looking to create a personalized email campaign that doesn’t come across as automated, segmenting your recipients by industry and title is a great way to ensure you’re speaking to their individual concerns. This will help your campaign feel more tailored and less like a mass email blast.
A protip is to include a call to action in your emails.
It can link to your latest piece of Content or your primary landing page.Pro tip: Include a CTA in your email signature! Including a CTA in your email signature makes it easy for recipients to access your latest Content or primary landing page with just one click. Plus, it’s a great way to promote new content and keep people coming back for more!
It can link out to your Content or your homepage.
2. Syndicate Your Content
Leveraging the followers of other brands is a great way to get your content in front of more people.
You can generate new lead opportunities by distributing your valuable content to a relevant audience.
You can also improve your SEO by publishing your Content on other websites. Just be sure to only publish your very best work.
Content marketing can effectively generate leads, especially when the Content is relevant and valuable to a specific target audience.
3. Use Q&A sites like Quora to answer questions that are relevant to your niche
Quora is a great platform for asking and answering questions. With over 100 million active users, it’s rapidly gaining popularity.
If you want to get noticed by your target audience on Quora, search for questions relevant to your niche or interest. You can also gain exposure by providing helpful and educational answers to these questions. By consistently delivering quality content, you will be able to build brand awareness and establish yourself as an expert in your field.
This tactic is a great way to build your brand.
If you have content relevant to a question on Quora, you can include a link to it in your answer. This is a great way to increase brand awareness and drive traffic to your website.
If your Content is relevant and the question gets a lot of traffic, you can expect to see some new visitors come in.
4. Speak at Trade Expos and Conferences
Trade shows and conferences are a great place to meet new contacts and clients. But becoming an expert speaker at one of these events will massively boost your credibility and reputation.
You’ll have the full attention of a highly relevant and interesting prospect, which is a golden opportunity to wow.
So the next time you’re asked to speak at a conference, say yes as soon as possible. And, if you’re feeling generous, volunteer for conferences as well.
5. Try interactive Content
Infographics are all the rage right now, and a great way to stay ahead of the curve is to do an interactive one. Unfortunately, they’re hard to make, and extremely expensive.
But, if you have a graphic designer willing to go above and beyond, why not?
An entertaining and interactive infographic is a great way to delight your prospects and customers and stand out from your competitors.
People will remember your brand and be more aware of it.
If you want your customers to share your interactive content, give them a reason to be delighted. Include an embed code and social sharing buttons to make it easy for them to do so.
6. Help your prospects simplify their processes and workflows
Not all people are good at creating customized Excel spreadsheets, especially if they’re using complex functions. So, if somebody else does it and gives it away, it’s understandable why others would want to use it.
This lead magnet will be of great value to your prospects, and they’ll be more than happy to provide their email address for it.
So from now on, start compiling the tools and resources your company uses, and turn them into downloads that’ll help your prospect’s streamline their processes.
7. Use short videos
Not everyone has the time or patience to read through lengthy blog posts. Shorter videos, on the other hand, are much easier to view.
Create a fun, engaging, and informational video for your audience.
Place an opt-in contact form on your videos and use a video marketing platforms to turn viewers into subscribers.
8. Stop cold calling
In 10 years, the cold-calling process will be as antiquated as 8 track tapes and palm pilots.
Now, the number of attempts to reach someone has gone up to 8.
Is it any wonder that 44% of sales people quit after one failed follow up?
While your prospects may be used to finding business contacts through emails or other marketing forms, they may prefer you not to call them. These unwanted sales pitches can harm your chances of landing a sale.
While even its supporters admit that the cold-calling success rate is 2%,
But just because the cold-calling method has fallen out of favor, it doesn’t mean your salespeople are done for. There are better ways to generate leads and grow your customer base.
9. Improve Your Inbound Marketing
A good inbound marketing strategy will always rely on two things above all else: compelling Content and intensive SEO.
In inbound marketing, 60% of inbound leads are generated at 60% less than the cost of an outbound lead generation.
If you want to improve your inbound marketing, consider creating content that will draw your target audience in and keep them coming back for more. This could include anything from guest articles to blog posts to informative whitepapers. Whatever form it takes, make sure your Content includes strategic calls to action and landing pages so that you can convert readers into leads.
Your content marketing can include various media, e.g., blog posts, guest posts and white papers. An SEO strategy is a must-have if you want your company to be found by the right audience. It’s one of the best ways to ensure that your company is consistently found online.
Whether it’s through hiring in-house or outsourcing, identify which search terms make your company unique.
Implementing keywords isn’t the only way to practice good search engine optimization.
In addition to ensuring your URLs are properly structured, you should also ensure your web pages have unique and descriptive titles, descriptions, and images. Also, you should make sure that your pages are loading quickly and earning backlinks from reputable sources.
10. Utilize social media channels
Different social media channels are more useful for certain industries than others. For example, LinkedIn is most useful to B2B companies while Instagram is most effective for B2C.
For businesses looking to attract Millennials, Instagram and SnapChat campaigns are the way to go.
As more marketers are using snapchat, it’s becoming clear that it’s a great way to reach a younger audience. So if you’re looking to reach millennials, consider linking your social media accounts.
If you’re looking to grow your audience and generate qualified leads, LinkedIn is a great platform to use. With 80% of social media-based B2B leads coming from LinkedIn, it’s clear that this channel can be extremely effective for B2B marketers.
B2B marketers are especially likely to succeed on this channel, as it has a higher concentration of business users than other social media sites. In fact, 80% of social media-based B2B leads come from LinkedIn.
As social media evolves, new trends and behaviors emerge, and sales teams must adapt their strategies accordingly.
Use Data-Driven Strategy for Lead Generation
“Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.” – H. James Harrington
“Without measurement, you cannot improve. If you cannot understand a problem, you can’t fix it.”
“If you can’t understand something, then you won’t be able to change it. If you can’t change or fix it, then you won’t know how to improve it.”
Data is the lifeblood of digital marketing. Without enough of it, your marketing efforts will be in vain. That’s why every marketing campaign should be tracked and measured, and the data should be analyzed and used to shape future campaigns.
The data-driven approach to marketing and business is here to stay.
When data is analyzed, it can provide companies with insights that can help them make decisions that influence their business strategies.
When an organization is data-driven, it can easily define the purpose of its strategies. Data also provides support for different tactics and decisions, making it easier to make choices backed by facts and analytics, instead of guesses or hunches.
Sales transaction, consumer interaction, and social listening to name a few, are a few sources of data that businesses can use.
Leveraging data is essential for making sound business decisions. The process of collecting, measuring, analyzing and interpreting data helps you understand what the data means and how it can be used to improve your business.
Continuous improvement is an ongoing process to your business’s success. Don’t think of it as a one-time event.
Here are the steps to leveraging data-driven marketing to generate more qualified sales opportunities.
Use analytics tools to determine which numbers will best measure your success.
Is it the amount of traffic that a website receives? Or how many inquires a business gets?
Before you can figure out what to measure, you have to decide what you want to track. Then, you have to figure out how to do it.
The key to being effective is to do a thorough job.
Give your data a context by tying it to your goals.
It’s not enough to measure the number of responses to a campaign. You need to understand which of those are quality leads that will eventually result in sales and have a more organized process for generating new sales; you need to ensure you’re gathering the correct information from your various channels. This could include which source the responses were generated from and which specific marketing tactic. By ensuring this data, you can better analyze your marketing efforts and make more informed decisions.
A smaller-scale trial run of the campaign will help determine whether it is effective. This will also help the marketers make any necessary changes before rolling out the full program.
This will give you and your team time to make any necessary changes.
After you’ve run a campaign, it’s important to analyze your results. By analyzing your data, you can determine if the campaign is hitting the goals you set out for it.
It’s crucial to analyze not just the results of ad tests, but the actual results of data-based campaigns as well. This allows you to see which parts of your strategy are working and which parts need to be changed.
Analyzing your lead gen campaign results and sharing them with the relevant teams will help everyone understand which tactics are working and which aren’t. This data can then be used to justify any investment that may be needed.
You can test what works best for each channel as you move forward.
Regularly evaluating your activities will help you figure out which ones need upgrading.
By repeating what works and tweaking what doesn’t, you’ll soon have an effective collection of data management practices.
Level up your lead generation process by making data-driven decisions. Collecting and analyzing data can identify which marketing initiatives are most effective in attracting new leads. Adopt f continual testing and learning strategy g to ensure that your lead generation process is always improving.
This raises expectations in terms of measuring the ROI of marketing.
Some experts argue that marketing teams have a need for structure and that creative people are sometimes not the best people for the job. But, while this may be true, creativity and innovation can be used to maintain or develop such structures.
Some argue that data-based marketing strategies are detrimental to the creative process. Others believe that the two cannot coexist.
The best marketers use both data and their creativity when generating new sales opportunities.
Thinking outside the box can lead to breakthrough ideas. Keep testing and moving forward to find what works.
If you want to become a data-driven organization, it’s important to keep testing and improving your processes. This way, you can slowly but surely make progress towards your goal. Remember, Rome wasn’t built in a day!
Data-driven marketing strategies are a good start, but you need to integrate creativity into your campaign after a while.
How can I generate leads quickly?
How do you generate sales leads?
What are 3 ways of getting sales leads?
In conclusion, there are many creative ways to generate sales leads. Bt using these different methods and strategies you can ensure you’re getting the most out of your lead generation efforts.
Need Help Automating Your Sales Prospecting Process?
LeadFuze gives you all the data you need to find ideal leads, including full contact information.
Go through a variety of filters to zero in on the leads you want to reach. This is crazy specific, but you could find all the people that match the following:
- A company in the Financial Services or Banking industry
- Who have more than 10 employees
- That spend money on Adwords
- Who use Hubspot
- Who currently have job openings for marketing help
- With the role of HR Manager
- That has only been in this role for less than 1 year
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