Learn From the Experts: Noah Kagan and Gael Breton Shares 18 Growth Hacking Techniques for Your New Product Launch Marketing Plan
Podcasts are awesome, right? Listen to them on the drive, the gym, doing yard work. You can catch up on current events, listen to some awesome tips, or (my favorite) learn some growth hacking techniques you can apply in your business.
But there can be a problem, especially with deep subjects like growth hacking techniques.
Sometimes, the hosts and guests say things that are so valuable and you want to dissect everything to put it into practice.
We all go check out the show notes, and they don’t have the depth that we’re looking to get.
We understand, that’s why (occasionally) we’ll take a look at our favorite episodes and break them down.
This week, I listened to an awesome podcast from Gael Breton over at Authority Hackers.
Their growth marketing techniques are bonkers — seriously, check them out.
As far as the episode, the guest was Noah Kagan and the title is “Trading Tipsy Growth Hacks with Noah Kagan“.
Here are the growth hacking techniques that caught our ear (we put them in some loose categories):
Easy Growth Hacking Techniques for Your New Product Launch Marketing Plan
1 Don’t be shy!
- Ask for the like/follow/sub. There should be a call-to-action for everything that you put out. New posts, podcasts, and social media. You may not think so, but it’s worth it to go person by person and ask them to subscribe.
2 Update Your Email Signature
- You probably have some form of content going out weekly in addition to weekly emails to your clients or list. Update that signature to include the newest piece of content and really drive traffic to your site. (I started doing this immediately after hearing the tip.) It takes 5 seconds a week.
3 Take a Trip to LinkedIn
- Go through your LinkedIn contacts. You can do this in several different ways. One way is to simply reach out and connect with people you have not spoken to in a long time. The second is to let people know the latest and the greatest you have been doing. Be sure to personalize it to get a better result.
4 Use a Good Autoresponder to Collect Vital Data
- Good, meaning simple. Ask one question. Make it easy to understand and straightforward. Then, read every email. If you have less than 10,000 subscribers, respond to every email. This is going to come up again and again, people love to be a part of something. This personalized engagement makes your contact feel special.
5 Recover Lost Sales
- Use an autoresponder set up for a couple of hours later if your prospective customer has not purchased an item. If you sell services directly on your website. If you are just getting started, send them a personal email. This is another chance to engage with your customer to understand why they did not buy. Or, this may remind them to simply make the purchase.
6 Intentional Customer Service
- This one is incredibly easy. Have an email address HowCanIHelpYou[@]company.com—another clever point of engagement on your site or page. Just have them forwarded to you (or your service rep’s) email.
7 Get Off the Internet
- Go meet one new person each week (like, in real life). Take a new person to lunch or coffee on Wednesdays, for example. Build your influence one person at a time. This one is great for local marketing.
Difficulty: Easy (yet, sooo difficult for some)
“My favorite business book of all time is experience.” — Noah Kagan
Medium-Range Difficulty Growth Hacking Techniques for Your New Product Launch Marketing Plan
8 Boost Social Ads for Engagement Before You Boost for Exposure
- This is a pretty technical Facebook strategy to boost engagement from potential customers, but it’s not incredibly tough if you know your way around FB ads. Boost for Facebook engagement in countries where it is cheaper per click so you get more likes and shares. Once you earn that engagement, then boost the post in the countries where your customers are located. Facebook likes the “action” and your customers are more likely to engage on an ad with more likes. You could possibly use this one with other social ad platforms, too.
9 Split Test Your Social Titles
- Testing titles with Facebook ads (or other platforms) can have a serious effect on engagement. Testing different article titles will tell you which title is the most popular so you can get the most bang for your buck.
Difficulty: Medium (due to time commitment)
10 Talk With Your Prospects Real Time
- Use Live Chat to engage people on the spot. Add them on Skype or WhatsApp. The lowest barrier to entry is Snapchat. This (as with many other tips in the podcast) are mostly for content creators, but it doesn’t mean they’re not sales adaptable. Maybe send an email blast to leads telling them you’re live on a platform for the next hour?
Difficulty: Medium (due to time)
11 Have a Webinar with No Pitch
- Host a free monthly workshop or a no pitch webinar. People are much more likely to attend when they know they are not going to be sold. Create the agenda in the moment and talk through it for an hour. Use a scheduled webinar or Snapchat. This creates greater engagement and can give you your marketing plan for the next month or even create your next product.
12 Always Be Testing
- Reduce the ad channels that don’t work and then increase the ad channels that do work. What works for one person or product may not work for another (especially true to digital marketing agencies testing for your clients). Don’t keep doing the same thing just because you know it inside out or because it is popular. There is always something new out there. Be sure to understand what works for you before jumping to another idea.
Difficulty: Medium (due to time)
13 Talk About People
- Not in a negative way, but go review a website or re-write a sales page and demonstrate how you would improve it. Show your abilities by pointing things out. This can begin to establish yourself as an expert.
The Hardest Growth Hacking Techniques for Your New Product Launch Marketing Plan
14 Partner Up
- Create a deeper connection with your favorite brands. Co-promote with free products. Connect with your favorite companies and offer to give away their product to your audience. This is a great way to develop relationships with brands you admire and new members of your audience. The size of your audience doesn’t matter, everyone can do this. If you are asking people for partnerships, do all the work to get a better response.
Difficulty: Hard Important: If you want people to help you to socially engage with their audience, write the email, write the tweet, write the Facebook post, and build the links. It also helps to send out calendar reminders so it is brainless and simple for your partner. If you want to launch in 6 months, you need to have a growth plan so you do not miss out. Taking care of all of these details in advance gives you a much higher rate of success.
15 Retargeting Autoresponder
- A sequence of ads and you can slice and dice that to engage depending on any criteria. If you want to engage people who have been to your website often, but have not yet made a purchase, you can start by sending them a specific sequence of emails to attempt to get them engaged. Target these folks by putting the pixel on a page that is visited by all, but only once (i.e. thank you page for subscribing).
16 Use Direct Mail
- Send a snail mail. Send information, a personalized letter, a funny story, anything. This is such a surprise to people nowadays. This can easily set you apart. Be sure to send it to people on your list, because very few will read “junk mail”.
Difficulty: Hard-ish (There are a lot of moving parts, especially for digital folks)
17 Show Them “The Goods”
- Give an example. Demonstrate in a post, video, or podcast how you can get the results you advertise. Noah used a great example of SumoJerky. He built a profitable membership site without using his network and only using SumoMe tools—and made over $1k profit in 48 hours.
18Talk With People
- Host people for an interview and people will begin to see you as an expert. In a year or two, you will be seen as the expert and an influencer in any field. You become the hub of information. Not necessarily the thought leader, but most certainly an influencer and expert. You need to be consistent and over time, at least a year, you will see results. This requires, above all else, sustainability and persistence.
P.S. This works amazingly for lead gen. Start a podcast for your target audience and talk with them about their business.
There are some growth hacking techniques on this list that we’ve done, others I implemented after listening, and some that I hope to try in the near future.
All the tips mentioned in this post were either Noah Kagan’s or Gael Breton’s.
Authority Hackers is an amazing site for digital marketers and anyone who generates business via the internet to geek out. They don’t just cover growth hacking techniques, but a wide array of digital activities that can grow your business.
I highly suggest heading over there and checking out what they’re doing and listening to their podcast.
What growth hacking techniques do you have to boost engagement, increase traffic, or raise awareness for a brand?
Want to help contribute to future articles? Have data-backed and tactical advice to share? I’d love to hear from you!
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