This way you get a clearer picture of what leads you’ll want to generate.
It can be tricky if you have a new business and lack data.
Defining your targeted audience will make it easier for you to optimize your sales process. Or else you will waste time and budget on marketing to everyone with no results.
You will have to first answer those specific questions:
Who needs your products or services? How old are they? What do they do in life in terms of job or education? What is their social status? Are they single, married, divorced…? What’s their ethnicity? What’s their cultural background? Where are they located? How often will they use your product or service? When will they buy?
Once you’ve set out specific standards such as demographics, job roles, etc., LeadFuze can find you the perfect leads.
Our market based search is the perfect tool in search for specific leads.
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LeadFuze gives you all the data you need to find ideal leads, including full contact information.
Go through a variety of filters to zero in on the leads you want to reach. This is crazy specific, but you could find all the people that match the following:
A company in the Financial Services or Banking industry
Who have more than 10 employees
That spend money on Adwords
Who use Hubspot
Who currently have job openings for marketing help
With the role of HR Manager
That has only been in this role for less than 1 year
Just to give you an idea. 😀
Identify Your Methods and Channels for Marketing
When you’ve identified who you’d want to sell to, you can determine how to get their attention.
Different age demographics use different channels and platforms.
With the growing number of internet users, whatever their ages are, you’ll want to start with using social media platforms. Apart from billions of users, it’s cheap too.
Another way to determine the channel you will use is by creating a user-persona.
How can you do that? Well, the type of business you have and the type of activities you are doing can answer that.
For example: You have a B2B business that specializes in manufacturing. This means you focus on the production aspect.
For this case, you will need to focus your marketing efforts on channels like LinkedIn or Twitter.
Connect and Engage with your Prospects
Once you’ve gained your target audience and defined your marketing platforms, you can strategize how you’ll connect with your target audience.
Your initial content will probably get attention, sure. But how many people are the target for the call to take action from your campaigns?
Engaging with your prospects is an important aspect of conversion. Engagement means posting content that drives engagement. Locate tags, mentions, and comments where customers are addressing your business and engage with them.
We all want to feel some sense of warmth from companies we show interest in. This will help with Lead generation for your business and can build a community around your brand.
Some ways you can connect with your prospects are through interactive chat and emailing. These help you engage with your prospects while they’re on and off your website.
Qualifying Your Leads
Which of your prospects are potential leads?
Which of your leads are potential customers?
Because you’ve identified your ideal customer profile, you can more or less tell which of your prospects and leads are promising.
If they fit into the criteria you’ve created for your customer profile, then you know that they’re qualified to be converts.
An excellent method for identifying quality leads is BANT:
Determine Which Methods Drive More Deals to a Close
Your number one goal, no matter the channel, tool or tech, is to close a deal.
Some methods will work more effectively than others, so you’ve got to determine which one you’ll invest your time in.
In lead generation technologies, artificial intelligence integration in tools became more common. It allows proper engagement with prospects and leads online.
This makes prospects feel comfort from how conversations flow naturally. There is something natural to the way humans act around AI. No moral obligation and no expectations, at least in the present times.
Integrating message automation using AI makes personal information accessible and easier to use. More and more businesses are using this to make customer engagement way faster than usual.
Another good example are Chatbots.
They are Automated reply systems that immediately respond to a customer.
You can find Chatbots in landing pages of websites. They serve as the site’s sales and customer service manager.
Facebook pages have chatbots popping up in form of message tab.
When you send a message, there are options for what message you’re going to send and there will be an automatic reply of an answer.
For sure you will need to integrate manually the questions and answers. However, this way you will not lose a potential customer in case you replied later than usual.
According to a study it is clear that the customer expect the business to respond to their
Chatbots are growing in numbers, used in different websites to provide customer service to a certain degree.
Although chatbots are faster and easier, their programming allows them to reply to FAQs or asked questions.
If the customer’s question is too complex, he might not get a direct or accurate reply.
Lead nurturing is easier with AI because it offers the warmth and connection that humans do, to an extent.
Because this is currently a developing technology, it can move faster than humans can.
It can reach out to thousands upon thousands of potential leads using the same approach.
Apart from reaching out to prospects and leads, their programming allows them to extract and develop their own insights.
We can use this technology in predicting trends and consumer behavior.
AI also helps filter out leads based on their data patterns.
This addition of AI to lead generation technologies has shown significant results.
There are AI assistants developed to work alongside you to qualify leads for conversion.
LeadFuze‘s FuzeBot is a good example. It continues to work, filtering leads whether you’re online or offline.
Another advantage that AI has brought about is the convenience of no errors.
As humans, we make mistakes.
But AI assistants? No errors, everything is in tip-top shape, all the time. Fewer errors mean more accuracy, but they are still prone to dysfunction.
There is a never ending list of advantages that AI has brought to the world. One of the best things that it can help you with is taking care of the day-to-day tasks that add to the list of things you need to do.
It is conducive to higher productivity rates and gives you more time to tweak your strategies and pitches to be the best they might be.
Because of this advancement in technology, it has eliminated time-consuming tasks.
AI assistants will cost you less since they can do different jobs all at once. While hiring and paying a team of different backgrounds can be expensive.
Artificial Intelligence is a phenomenal recent development in the world of tech, and in the world of lead generation.
Augmented Reality (AR)
Another emerging trend is the augmented reality, which offers users a brand new exciting experience.
The popular Pokémon Go game makes different Pokémon characters appear in the actual world, right through your screen.
This new technology has made some waves in the gaming industry and also has a more exciting experience where the user feels like he is a part of the game.
But this technology is not only for fun and games.
It’s become a creative way for brands to interact with their target market.
AR is now one of the leading lead generation technologies.
In augmented reality, it’s common to fuse digital objects into the actual world, making them seem present.
Marketing and sales strategies take advantage of this new technology.
Ikea is one of the more popular brands to take on augmented reality as their marketing strategy of choice.