MLM or Multi  Level Marketing lead generation is a marketing strategy used by some sales companies which creates a down line of distributors and a hierarchy of multiple levels of compensation. The sales force is compensated not only for their own sales but also for the sales of the people they help recruit.

Firms that have a large product base and cannot employ equivalent sales force prefer to implement MLM to survive competition from multi-national companies.

MLM is also known as Network Marketing because it utilizes a network of individual customers to connect other potential customers. In this process , every individual customer serves as a sales representative.

Network Marketing Lead Generation

Network Marketing Lead Generation

(Image Source: The Balance Small Business)

If you want to succeed in the Network Marketing lead generation business, you need a strategy for effective network marketing lead generation so that you start to make sales and recruit new team members.

The best approach to generate leads can be through both offline and online methods. The traditional offline method of attracting new people to your business can still work if you do them in the right way.

The more times you discuss what you do, the more likely it is that someone will show an interest. The aim is to attract prospects to you who either wish to use your products and services or those that are interested in building their own network.

The steady growth and advancement of the internet and social media has created new ways to expand your network marketing lead generation efforts.

It is important and now quite easy for you to have your own personal website provided for you by your company so that you can easily refer people to both the products and the services you render .

This also means that customers and potential new team members can make purchases or sign up for the business online. However, you need to find ways to direct people to your website and to capture leads for future prospecting and this is where various internet marketing techniques can help.

The Structure of Multi Level Marketing

MLM Structure

(Image Source: Steve Gibson)

In Multi-level Marketing the network is divided into parts comprising of different number of people.

Some parts of the network may comprise of fewer people while the other parts may have flourished tremendously due to a hard-working marketing genius who have good resources , making MLM a fairer approach to income generation.

An MLM having a wide-spread network, brings greater growth prospects as members become eager to introduce more people.

Those present higher up in the network are encouraged to share their experiences with those subordinating them. This is to improve the performance of new entrants and subordinates which in turn will result in higher profits for the seniors.

Great income-earning opportunities can be derived from Multi-level Marketing firms. The only key is to select one with a successful product or service; such that you would prefer for yourself.


Who are the Customers of Multi-Level Marketing?

Due to its relational aspect, the products usually involved, and the gender of the consultants themselves, women are the predominant target for MLM strategies. However, the gender proportion shifts significantly in the case of financial and/or insurance companies.

Developing a financial portfolio or considering life-insurance policy is usually a joint decision made by both couple or by the head of the household regardless of gender.

However, in terms of economic background, MLM customers are profiled according to the products or services offered, but it generally trend s toward a middle-class audience.

At the corporate level, MLM professionals develop an easily communicated mission and image, and create resources that facilitate that communication. The key to knowing how to communicate this message to customers is knowing and understanding them. Therefore, an effective Multi- Level Marketing begins with data collection , and builds upon that data throughout a campaign.

With the sales and customers information generated at each presentation, companies can better figure out what products to acquire and/or develop, how to portray them to their audience, and how to tailor their message to better suit different market segments.


Keys to a Successful Multi Level Marketing Lead Generation

Multi-Level-Marketing Lead Generation

(Image Source: US Affiliates)

When it comes to learning how to succeed in MLM businesses, like in other types of businesses, there are no shortcuts or easy answers. It takes dedication, hard work, and a well-planned strategy from the start.

However, a multi-level marketing business isn’t destined to fail any more than any other business. Regardless of the home business, you start, success comes from doing the work to build it. 

For some reason, many people don’t view their MLM business as a business, like they would if they opened a franchise or started a business from scratch.

Many network marketers depend on paid messaging to spread the word about their business. Th is method is very expensive and the costs of running ads will eventually add up over time.


Here are a few tips to help you improve your multi-level marketing and find new network marketing leads :

  • Choose a System Created by Experts

The fact remains that the best multi-level marketing lead generation systems are designed by experts in network marketing. That’s because they have become masters of internet lead generation and highly motivated to be successful.

Therefore, a system created by experts like these should offer training and guidance. Since you would want to learn the best ways to generate leads with the least amount of hassle, this system is your best bet.

  • It Should be Focused on Getting Results

MLM lead generation system should provide training focused on getting immediate results.

  • Make it Customizable

I f you are generating leads for your business you want to be able to incorporate your own branding. Any system you choose to use should allow this.

This is what will set you apart from other marketers and can help establish trust in your network. It should also be customizable to your network marketing business and personal style. If the system is too rigid then it isn’t the right one for you.

  • It Should Have the Required Basic Features 

You want to employ a system that provides you with lead capture, sales copy, and even auto-response text. All that have been time tested as effective and proven to get results! You are purchasing a system so that you can take advantage of what’s been proven to work for others.

  • It Should Have Regular Update and Support

You also need to make sure that your system contains support and updates. The world of network marketing lead generation system is quickly changing. This means you don’t want an MLM lead generation system that will become stale as time goes on.

  • It Must be Oriented Towards Relationships

A turn-key system that is easy to setup is what you want. You also want some type of auto-responder technology incorporated into it. Try to pick the most versatile auto-responder that you can and make sure that is capable of advanced features.

LeadFuze offers just that. We have a tool that runs in the background 24/7 whether you’re online or not. It’s called the FuzeBot.

Automate Your List Building

Don't have time for prospecting? 

Use LeadFuze's Fuzebot! Fuzebot is your list building assistant.

Just assign the search criteria you are looking for, and everyday Fuzebot will add matching leads to a list (and therefore revealing contact information).

You want a system that will send emails periodically to your potential leads. You also want to be able to read some sample emails, so that you know exactly what copy will be sent to your leads.

  • It Should Utilize Sound Marketing Strategies

As soon as your MLM lead generation system is installed, you want to start reaching out to people. This is just good marketing, so the system you pick must have a few built in marketing strategies.

  • It Should be Good Enough to Pay for Itself

You want to choose a product that has a variety of campaigns to choose from. This way you can customize them so that you are marketing yourself as strongly as possible.

You also want to be able to quickly take advantage of leads as soon as they arise. This means the system should be a dynamic one and that it’s bringing in real earnings. If it’s just generating leads then you are wasting your money.

Tips for Multi-Level Marketing Lead Generation

As a successful Multi-Level Marketing business owner you know that lead generation is the life and blood of MLM business success and achieving great lead generation should be at the core of your business. Without valuable leads your multi level marketing business will let up.

To help boost traffic and client engagement , the following tips and strategies will help you understand how to target the right leads to help boost your network marketing capital.


1 Use Internet Marketing for Multi Level Marketing

 Adopting the use of the internet for lead generation is a very simple and easy to understand experience. This will help your business attract a great volume of interest via the use of open-source knowledge depositories . Also, you get to use the internet to market your platform.


2 Make Use of LinkedIn

LinkedIn has around 675 million monthly users, which is why it’s a good idea to explore the platform for leads. In addition, since LinkedIn is mostly use for business and work, you’re sure to get leads that are professionals.

LinkedIn has around 675 million monthly users Click To Tweet

LinkedIn is a brilliant resource for lead generation research and great way of nurturing organic lead generation. On the LinkedIn Answers platform, these are sector-specific questions and answers that help to promote professional industry-related engagement.

It can also help to nurture organic long-term lead generation inquiries as more and more people access LinkedIn Answers. Using LinkedIn Pulse, blog articles can also help maximize your ability to generate leads by becoming a LinkedIn “thought leader”.

You could also point people from LinkedIn to your own web site. Through this, you can drive greater engagement and build natural lead generation pathways.

Another great LinkedIn experience is LinkedIn Groups. Here you can connect with a range of different professional stakeholders. You can grow your business by nurturing soft engagement experiences with people outside of your natural sphere of marketing.

You can join groups that are outside of your sector to help build bridges of collaboration that can generate organic leads in the future.

LeadFuze provides a great tool for lead generation with LinkedIn. 


3 Increase Your Multi Level Marketing Reach

Your MLM business provides its freelancers with a range of monetized business opportunities. You could also leverage your own knowledge to help drive content across a range of channels via your blog, an email newsletter, and your website , to help crystallize knowledge distribution through unique content solutions that are aimed at building lead generation responses from visitors.

Use your business blog to help curate content that can help drive valuable engagement sessions that lead to positive lead generation opportunities.

By providing useful information, with a callback or email inquiry responses, you can help educate and build lead generation responses at the same time.

Do not limit the u se of your blog or newsletter to just a platform to sell your services. Give people valuable content that can change the way they do business and this will help drive lead generation outcomes.


4 Be cautious of Email Databases

Be careful of cheap email marketing business that offer a list of email addresses for a few dollars. Don’t be fooled into thinking this could speed up your MLM marketing campaign and help bring in new partners .

Always take a moment to evaluate the legality, when it comes to pre-bundled email lists. Know your legal rights and make sure the list comes with permission.

You don’t want to email people only for them to complain to the Information Commissioners’ Office and you get saddled with a hundred thousand dollar fine.

The best bet is to build organic lists rather than buying pre-packaged lists. Build the list yourself through engagement and marketing experiences. This can be achieve this with LeadFuze’s market based search.

LeadFuze gives you all the data you need to find ideal leads, including full contact information. 

Go through a variety of filters to zero in on the leads you want to reach. This is crazy specific, but you could find all the people that match the following: 

  • A company in the Financial Services or Banking industry
  • Who have more than 10 employees
  • That spend money on Adwords
  • Who use Hubspot
  • Who currently have job openings for marketing help
  • With the role of HR Manager
  • That has only been in this role for less than 1 year
Just to give you an idea. 😀


Multi Level Marketing Lead Generation System

mlm lead generation

(Image Source: Myanmar Business News)

Among the several reasons why MLM companies are so successful is because some individuals work for these companies and are able to generate free leads on a regular basis.

These individuals have created a lead generation system that allows them to find and recruit new people into the business like clockwork.

As you continue to generate more leads, more people will begin to sign up under you in your downline. Each of these individuals can also build their own business in the same manner, and as they do, you will earn a portion of their income each and every month.

This is much different than a pyramid scheme which typically requires that the individuals joining to send cash to the people above them.

It is best to adopt the automated MLM lead generation system because t he automated lead generation systems guarantee many rewards to any firm that uses it.

It helps the firm to access reliable customers and market its goods in a simple and fast way.


Here are some the advantages you get when using the systems:

It Helps to Create a Large Market. One of the most important things that you ought to consider as a major factor that determine the success of your firm is the ability to marketing the goods/services you produce. You must establish a strong customer base that guarantees sale of all that you produce.

You ought to work hard to find a reliable market size for your goods or services. Automated Lead Generation System helps you to find a reliable market for your products, in a very short period of time and help you create a strong customer base.

It is Easy To Operate. A firm owner who would love to have a broader market for his products can rely on these tools. This therefore renders the old systems of marketing where one move from house to house or by sending mails after mails outdated.

Automated lead generation system can help you eliminate all these procedures by helping you to find reliable clients.

It is Efficient. The tools are efficient, they can accesses most email addresses through the internet and create a very wide market for your goods or services.

They navigate around the hard tasks of sending emails to people who are not interested informing them about products they are not interested in. Furthermore, the system narrows down to finding clients who are sincerely interested in your goods.

It Saves on Marketing Resources. These tools can help you create a robust customer base that guarantees purchase of all your products. They can also help you reduce your expenditure on marketing and save your time.

It is Easy to Assemble. The tools can be easily assembled online by simply downloading and installing the app to your phone or laptop.


Multi Level Marketing Lead Generation Companies

As a Multi Level Marketing seller, you can generate profits by selling products directly to clients and by building your downline.

You will either get a commission every time someone from your downline sells a product or generate a profit by selling products directly to your downline.

Using the service of the right Multi Level Marketing lead generation company will help you generate more sales. A good lead generation service will be able to target customers and reach out to them in a manner that is relevant to your target audience.

A good MLM Lead generation company could also help you build your downline. Some of your new clients might become interested in joining your downline but you could also have a lead generation service look for individuals interested in selling products for you.

Do not make the mistake of paying a lead generation service to find as many new sellers as possible. Instead, you should focus your time and resources on finding good sellers who will help you earn more.

An MLM lead generation company can help you save a lot of time. Finding new customers and sellers can take up significant your time and prevent you from completing other important tasks.

So, by investing in a lead generation service you will save yourself the stress and time. Hence, allowing you to get great results without having to spend a lot of time on finding new sellers or customers.

The right MLM lead generation company will help you spot any mistakes you have made in the past and advise you on how to implement more efficient strategies.

Although not all lead generation companies offer this service but you will definitely benefit from relying on valuable advice from professionals.

Make sure the service you choose hires employees who know a lot about sales and who will be able to analyze the results you have obtained so far.

Implementing new strategies recommended by professionals will help you grow your business on the long term.

There are many benefits to using a lead generation service but you need to make sure you choose the right service. Start by researching different companies that provide services to MLM sellers and learn more about their reputation.


Top 10 Leading MLM or Network Marketing Companies

1.  Amway – USA

2. Herballife – USA

3. Avon Products – USA

4. Vowerk – Germany

5. Infinitus – China

6. Natura Cosmeticos – Brazil

7. Mary Kay – USA

8. Coway – South Korea

9. Melaleuca – USA

10. Nu Skin – USA

Top 10 Leading MLM or Network Marketing Companies Click To Tweet

(Image Source: Epixel MLM Software)


Multi-level marketing is one of the best business models to boost product sales and thereby establish the brand .

In network marketing, it is important to generate leads. This will determine the extent of your market, the income you will earn and the success of the entire business.

Without lead generation, selling products and services will not happen. Just like any business, there is no use doing it without customers.

Editors Note:

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Emmanuel Abimbola
About Author: Emmanuel Abimbola
I'm a Content Writer for LeadFuze.