Sales Skills
How to Use the AIDA Model in Your Sales Copy
There are plenty of copywriting models out there, but one that’s stood the test of time is AIDA – attention, interest, desire, and action. Here’s ...
Category: Sales Terminology
Get an understanding of various terms being used in the sales space and how it applies to your process.
Sales Skills
Overcome Call Reluctance: How to Get on the Phone and Sell
In fact, a book called “The Psychology of Sales Call Reluctance” estimates that this dread can be the reason 40% of experienced salespeople quit and ...
Sales Skills
What is Customer Centric Selling? [and how to use it]
Nobody likes being sold to. The sooner you accept that the sooner you’ll learn what you need to know to be better at sales. When ...
Sales Skills
5 Essential Tips for Developing a Sales and Marketing Alignment Plan
If that sounds like a win to you, let’s get down to business on how you can develop a sales and marketing alignment plan in ...
Sales Terminology
Sales Quota Definition: What It Is (and 3 Resources to Help Hit Yours)
Here’s a great resource for new sales reps including a sales quota definition and detailed explanations about all things related to sales targets. LeadFuze has ...
Sales Terminology
Click Through Rate (CTR): Guide to Understand and Improve Email Performance
It’s been a while since we’ve written on specific terms in the sales world. So, we decided to dust off the old sales terminology category ...
Lead Generation Strategies
Firmographics: The Key to An Awesome Ideal Client Profile
Firmographics are what make up a successful ideal customer profile. Since the term “inbound” was created and pioneered by the folks over at HubSpot, ideal ...
Sales Terminology
Sales Development Representative (SDR) Definition & What They Do
Sales Development Representative (SDR): Definition and What They Do Just hiring a “salesperson” won’t work. You need to fully understand what a Sales Development Representative ...
Sales Terminology
What is a Marketing Qualified Lead (MQL)?
Sales systems are intricate. If you are growing a business or building a team, you’ll eventually have to put processes in place that will sustain ...