If you’re in sales, chances are you’ve experienced a sales roadblocks. Maybe you hit a dry spell and couldn’t close any deals for weeks. Or maybe you had a great month but then suddenly things slowed down again.
It can be frustrating trying to figure out what’s going on, especially when it feels like everything is out of your control. But the good news is that there are usually some common causes for sales slumps – and once you identify them, they’re often easy to fix!
Here are 5 of the most common sales roadblocks:
Sales roadblocks are the challenges that salespeople face when trying to close a deal. These can include anything from the customer’s budget to the competition.
Overcoming these roadblocks requires creativity and persistence.
Fixing 5 Common Sales Roadblocks
What are the top five things that stop you from reaching your revenue targets?
Too often, I witness the mistake of salespeople trying to follow a “random pattern” that they think is a “process”.
In today’s fast-paced world, it’s natural that salespeople are reading dozens of blog posts each week.
“Experts” often preach about reinventing yourself every day or committing to nothing but changing. Is this really possible?
This is unfortunate. I have found that the opposite is often true.
Achieving success in life and business is about making a commitment to yourself.
Here are five common pitfalls that hold people back from achieving their goals.
If we solve these 5 issues, we will have a solid base for sales success. Are you willing to commit to leaving behind the randomness of your sales approach?
Let’s talk about these ideas.
1. Your close ratio – do you know your closing rate?
Are you really sure how many phone calls it takes to get a meeting?
This is how I determine my sales goals for each month.
I contact 50 potential clients to get 10 meetings with them. From those 10 presentations, I pitch 8 different projects.
To increase your closing ratio, you must learn your numbers. How many of your 8 proposals close actually turn into sales?
2. It takes 12-15 sales contacts before a prospect responds to your pitch.
Most salespeople give up on a prospect after 4 tries. This common problem is easy to identify but difficult to solve.
Drip marketing is an effective way to slowly and consistently place your sales marketing information or message in front of a potential buyer. By using this method, you can stay top of mind with your prospects, which may eventually lead to a sale.
Know that you may have to follow up multiple times before a prospect responds.
Add video to your email to increase interaction. The more touch points you have, the better.
3. Most salespeople are overly optimistic about how quickly they can fix their advertising problems.
It usually takes 30-60 days before you see the results of changing your process. Rarely have I seen a “fast” solution to a sales issue.
When hiring any coach, it’s essential that you’re willing to commit to the process it takes to not only identify the problems but fix them.
To combat this obstacle, keep calm.
4. Most salespeople wait until the last minute before getting started.
The key to successful selling is understanding your buyer’s buying cycle. Start early in the sales process and work to understand your prospect’s needs.
Both are important. Neither is better or worse.
Both are important. Neither is better or worse.
Understand what your sales style is. For example, farmers tend to need more time to nurture their crops.
So, if you are looking to hunt down new business, don’t wait until the last minute. If you are trying to cultivate existing business, don’t wait too long to start.
To work around the stylistic differences, try to work hard months ahead of a sales target.
5. Most salespeople lack the adequate training to put in place best practices for their advertising.
So, this tip is a little bit self-serving. I know.
My point stands: What are you doing as a sales professional to refine your skill?
Most salespeople are trying to improve themselves on a daily basis. Do you regularly read up on the latest industry news?
What about hiring a sales professional? Or what about attending a conference about sales and closing deals?
Most salespeople wait for their companies to provide training and or/coaching. Why? Because investing in yourself, even in a small way, has benefits for you alone.
Your investment of time and money in yourself, no matter how small, pays off for you.
To combat this roadblock, commit yourself to ongoing education.
So, where do you go from here? I would suggest reviewing these five points.
Choose one of these methods and stick to it for 30 days. Then, find someone to keep you accountable.
Not sure how to prospect? Hire a Sales Coach.
I know that you can do this too. I just know it.
The success you desire is within your reach. I have seen countless salespeople commit to change and walk away with a greater sense of satisfaction in work and life. I am confident that you can achieve this as well.
If you’re struggling to make sales, don’t despair. By identifying and fixing common sales roadblocks, you can get your business back on track. Use the tips in this article to troubleshoot any problems you may be having and get your sales numbers moving in the right direction again!
Need Help Automating Your Sales Prospecting Process?
LeadFuze gives you all the data you need to find ideal leads, including full contact information.
Go through a variety of filters to zero in on the leads you want to reach. This is crazy specific, but you could find all the people that match the following:
- A company in the Financial Services or Banking industry
- Who have more than 10 employees
- That spend money on Adwords
- Who use Hubspot
- Who currently have job openings for marketing help
- With the role of HR Manager
- That has only been in this role for less than 1 year
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