Sales and Lead Generation Content

The sales funnel has been a well-entrenched image in sales folk’s minds, ever since it was first developed in the late 19th Century by Elias St …

However, cold email outreach is still a very efficient way to acquire customers and grow revenue. The fact that so many people are sending mass …

This can be because salespeople lack the technical ability and are still following ineffective sales methodologies. This is where sales enablement enters the scene! Sales …

Going through your old database from time to time can be very useful. Find some perspective and valuable contacts and try to re-engage them. It …

I’m often asked how to get the most out of LeadFuze. Amazingly, we’ve gone years without a real guide walking you through LeadFuze and how …

The purpose of putting out my take on the “inbound vs. Outbound” question is to help you create a well-balanced campaign. Sitting and making a …

If your customers are dissatisfied, they are also unlikely to bring their concerns to you. According to statistics, 96% of such customers don’t complain to …

Without sturdy pipeline management, it is difficult to generate leads and build relationships. Help your sales reps and managers get into a steady groove in …

It’s common for departments to have a full team for sales operations, cross-functioning with a traditional team of sales reps.  So, what do Sales Operations …

The thought process goes as follows: The modern consumer doesn’t respond to cold calls or spammy emails. They’re empowered with more information and more choice than …

Your sales team needs to be constantly growing and developing their sales skills. A sales team needs people who have more than the, “go go …

Have you ever felt like cold emailing doesn’t work for you at all? Built a list, crafted some messages, hit ‘send’, waited… and nothing? Poor …

More and more brands try to figure out why customers prefer to do business with and purchase items from one company or store rather than …

It’s no doubt that LinkedIn is useful in both the recruiting and sales process. LinkedIn’s “Sales Navigator” is LinkedIn’s tool for individuals and B2B sales …

According to the State of Inbound 2018 report, selling is the aspect that most companies prioritize. 69% of the respondents identified “converting contacts/leads to customers” as …

Sales may not be the world’s oldest profession. But it’s certainly in the running. And few technological innovations, barring the telephone and the internet, have the …

With so many brands trying to stand out and make an impact, it’s up to you to show prospects why your business is the one …

In fact, statistics show that word of mouth marketing and peer to peer marketing are a huge driver in growth. 61% of people have recommended a …

A lot of people now store contact information and other essentials in their smartphones and other devices, saving room and hassle. However, there are much …

The business universe has become so overwhelming that it requires a lot of work and investments just to reach the targeted prospects and present them …

Even experienced sales reps can get a little cold calling anxiety. And yet, phone acumen is ironically, paradoxically more valuable than ever. The reasons for …

Many traditional sales techniques that have worked in the past are turning out to be ineffective due to technology taking over the process. No need …

To all those thoughtful sales leaders out there, ponder on these quiz questions: “How do you use data to drive better future decisions?” “How do …

How much is enough? When it comes to sales leads and prospects, the answer is: you can never have enough. Growing and expanding your business …

On May 3rd 2019, it will be the end of an era. Data.com, which started by the name of Jigsaw — will be shutting down …

Many companies have realized that using social media marketing results in higher conversion rates than traditional marketing. The following are 8 of the best social …

What does it take to close a sales deal? Better yet, what does it take to retain a customer for the long haul? It’s really …

Who doesn’t want to ditch the 9-to-5 and work in their pajamas? After all, everything is digital, right? Hence the digital in digital marketing agency. …

After introducing its Panda algorithm update, Google encouraged webmasters to focus on its quality and value from a user’s perspective. Thus, long-form content came into …

What is Peer to Peer Marketing (P2P) Peer to peer marketing is the idea that you can help drive your sales by leveraging the power …