Techniques and Tools to Make Finding Prospects Seamless (Fuel Your Growth)
What’s the point of building visibility for your brand if it doesn’t convert into sales?
But what does this translate to for your business’s revenue?
Of course, it takes more than just signing up to a platform to generate any real results. You need a solid strategy if you want to see your traffic and conversions increase.
A lot of businesses try and fail at marketing their brand because they lack the tools needed to drive hot leads to their companies. You need to acquire these tools and learn how to use them in order to propel your business forward.
In this post, we’re going to talk about how to get more leads using two valuable tools and proven techniques.
Let’s take a closer look.
Finding Qualified Leads On Twitter
You hear all the time how important it is to be on social media platforms like Twitter. And it’s all because it boasts a whopping 330+ million monthly active users.
Probably the hardest part about Twitter marketing is trying to weed through all the noise. Finding the prospects who are most likely to desire your product or service is pretty much slim. At least, that’s the reality when you don’t have the right tools.
In this case, it’s Commun.it. This platform has a special feature SMBs can use to find qualified leads.
Within the dashboard, you’ll find the “Schedule” tab. From here, you click on “New Leads” and you’re granted access to an area that allows you to search for Tweets and users based on keywords. Simply click on the “Add keywords” under “Search by Keyword” on the left and you can begin finding prospects.
Filtering Your Leads with Relevant Keywords
Let’s say you sell fitness supplements and want to reach out to fitness trainers. You can type in keywords like a fitness trainer, fitness, physical fitness, personal fitness, and personal trainer. Or you can even search for hashtags. This will pull up users who mention these terms and/or have them in their Twitter bios.
You can scroll through the results and easily find out if you’re already following one another.
From there, you can decide to connect with them and begin your journey to building a relationship. In this case, if it’s a fitness trainer, then simply introduce yourself or begin interacting with their Tweets.
Comments, retweeting and mentioning them are all excellent ways to engage with users in a meaningful way. Eventually, you can reach out and make an offer. Or if you’re posting great content, the user may reach out to your brand instead.
The good news is you can do all of this right from the platform. In your dashboard, you can see the last time users mentioned your keyword in a Tweet as well.
Finding Businesses to Partner With
Another way you can use this tool is to find and connect with other business owners. You’ll find that partnering with other companies can improve your visibility and consumer reach.
For instance, if you own a fitness supplement shop, it’d be a good idea to reach out to fitness gyms, personal trainers, plastic surgeons, and anyone else who shares your same customers.
Simply use the same keyword search tool to locate businesses searching for nutrition, fitness supplements, weight loss, muscle building, or other keywords related to your industry. You can also look them up by their own keywords – weight loss trainer, fitness gym, and plastic surgeon.
It’s pointless to partner with brands that don’t have your same customer base. The key is to cross-promote services so the relationship is mutually beneficial.
For example, you can offer to promote their weight loss training services to your customers and vice versa. You can also write content on your blog revolving around exercise and weight loss, then provide a link to your partner’s website.
[click_to_tweet tweet=”The key is to cross-promote services so the relationship is mutually beneficial.” quote=”The key is to cross-promote services so the relationship is mutually beneficial.”]
Another option is to write a guest blog post for the trainer’s blog. This will make things easier on your new partner and help give your brand a voice on their turf. You can allow them to do the same on your blog.
This way, any visitors that find the content will click the link and find your businesses.
Following Your Customers
You want to get more Twitter followers, but not just any kind. So far, you’re aiming for prospects and business partnerships. But there’s another group of people you don’t want to overlook – your customers.
Retaining your customers is important. Not only is it cheaper to keep them, but it can also boost your revenue. By re-engaging your current customers, you can increase the chances of them returning to buy from you again.
A whopping 80% of Twitter users have mentioned a brand at some time or another. And nearly 55% of users reported taking action after seeing Tweets mentioning brands.
With Commun.it, you can find your customers using your brand keywords. This can be the name of your company, products, or services. If there are other keywords related solely to your business, then you can search for those as well.
Now, once you find your customers, you can follow them and join in relevant conversations. You can also keep an eye on reviews. When someone posts a negative comment about your brand, you can quickly reach out and try to rectify the issue.
And whenever there’s a positive review, you can reach out and say thank you. It’s also essential to reply to users that have questions for your brand. Most of today’s consumers use social media as their medium for obtaining customer service and support.
In fact, 63% of consumers expect for brands to reply to their tweets within the hour. Yet the average response time is around 90 minutes. Beat this and you’re in the money. About 76% of consumers say they’re more likely to recommend a brand after receiving friendly service.
When other users see your responsiveness to customers, it’ll help convince them to do business with you as well.
Just look at the numbers – 77% of Twitter users say they feel positive about a brand that replies to them. Remember, Twitter is highly visible – if your customers are saying good things about you, then all of their followers will see it and may check out your brand.
Growing Your Brand with Influencers
Partnering with businesses is great, but nothing can give you a near-instant boost in recognition like an influencer can. And you don’t necessarily have to go after the most notables. There are tons of influencers today and you can easily find who has the most followers on Twitter, thanks to the social media age we live in.
Nearly every industry has hundreds of influencers helping consumers learn and even purchase products and services.
The tool enables you to find, connect with, and track influencers in your industry. The keyword search tool will assist you in finding a list of users talking about a given topic. You can see everything on the platform, including their number of followers.
This is crucial to know to determine whether they have a large enough influence. Ideally, you want someone who has tens of thousands of followers. However, you can harness the power of multiple influencers to triple or even quadruple your reach.
Most of today’s influencers are bloggers and vloggers. So you can add these keywords to your search. For example, you can look up weight loss bloggers, fitness YouTubers, and so on. The more niche your search, the easier it’ll be to hone in on the perfect influencer for your brand.
Using the same example as a nutrition supplement seller, you can reach out to fitness gurus who have a large social media following and have them promote your supplements. It’ll work even better if you supply them with free supplements to try and showcase before and after photos of their results.
Maximizing Your Results with Highly-Targeted Leads
For example, you can quickly blacklist a user you don’t want to see in your feed. This is good for using for competitors that show up in your feeds or irrelevant users.
Or you can add them to a specific group – starred (to get back to them later) or whitelist (for a definite prospect). You can also create a new group and easily manage them from the dashboard. If you already have Twitter lists, you can easily import them by clicking on manage groups, then selecting “Import Twitter Lists.”
Another feature you don’t want to overlook is the ability to view the full profile of each user listed in your search results.
Here, you’re able to see the last time they Tweeted, their recent Tweets containing your keywords, and how many times you’ve engaged with them. This becomes essential when you begin interacting with your new leads.
You can keep track of how many times and how often you reach out to them and what your interactions were (retweets, mentions, replies etc). There’s even a quick mention button you can click to add them to a new Tweet.
If you click on the Tweets tab on their profile, you can see all of their most recent Tweets as well. This enables you to quickly engage in real-time by replying, retweeting, or liking their posts. Managing your connections and relationships doesn’t get any more convenient.
Next, let’s take a look at another tool you can use to build leads outside of the Twitter platform — LeadFuze.
Building Leads Using a Data Provider
Now, as you already know, the key to succeeding in business is not limiting yourself. So it’s critical to use tools and methods that can generate leads from anywhere. LeadFuze is an awesome platform you can use to do just that.
For instance, you can use it to find leads by industry. When you click on the industry field, it drops down a list of industries to choose from.
Or you can type in the industry you want and it’ll show you the option that best matches your search. In this case, we’re going to look for leads in the fitness industry (Health, Wellness, and Fitness pops up).
You’re allowed to fill in multiple industries, but this wouldn’t be ideal if you’re looking to create tailored lists, which you can do on this platform. However, this isn’t recommended, especially if you have multiple types of customers to target.
You can type in the role or position of the leads you want to target within a company. For example, owners, marketers, sales, or finance. Again, you can search for multiple roles. Also, you’re able to exclude certain roles by typing – before the word (i.e. -secretaries, -vice, etc.).
After inputting the company size (based on how many employees), city/state/region, and keywords, you’ll be taken to a screen showing all matching leads. The listings show the name, their role, industry, location, and the number of employees. You can click on the website links to scout whether the lead is worthy of including in your list. If so, you simply put a check in the box.
Automating Your Lead Generation
Once you’re done, click the “Add to Lead List” button. Before creating your list, you’ll be prompted about setting up an automated lead capturing tool. You can choose how many new leads will be added daily automatically, based on the criteria you entered.
You can always tweak this later if you want to increase or decrease the number as you see fit. This is a useful tool if you’re looking to gather as many leads as possible and don’t really have the time to keep searching on your own.
After you click “Save Automation” (or decline it), you’ll be taken to your lists. You can easily add more and they’ll all be displayed here. Just click on the “Leads” tab on the sidebar to access your lists.
We’ve made some big changes to LeadFuze recently and one of the most exciting is the new “Account Based” lead search.
You can search by name and company to really find those influencers and supporting roles to go after those large enterprise accounts.
Tailoring Your Lead Lists for Higher Conversions
Now, the best way to make use of this is to make your lists tailored to key audiences you’re targeting. So rather than including several industries and roles in one list, separate them. For example, you can have one list targeted at fitness business owners and another list tailored for fitness business marketers.
[click_to_tweet tweet=”Rather than including several industries and roles in one list, separate them.” quote=”Rather than including several industries and roles in one list, separate them.”]
On the other hand, if you’re only interested in business owners, then create varying industries for each list. For instance, you can have one list for fitness business owners and another list for bridal shop owners. Then if the location is important, you can target those in a specific city, region, or state.
Just add multiple cities to the location area of the form. Or you can update it from the list section by clicking on the pencil. The point of creating unique lists is so that you can personalize the emails you send them. Obviously, the way you market to a marketer would be different than how you’d market to a finance director.
Once you click on the list, you’ll see a list of the leads you’ve selected for that group. From here, you can see their email addresses, website links, social media profile buttons, and other details. You can easily delete and edit each lead individually.
As you learn more about the leads you reach out to, you can add the information you gather. Then you can also update their email status (responded, unsubscribed, bounced). Make sure to use this to keep track of which leads are actual leads and which should be removed.
Other details you can add include social media handles, phone numbers, and position. You can also add custom fields to meet your campaign needs.
Integrating Your Email Platforms for Seamless Conversions
Last, you don’t want to overlook the integration features available. You can quickly upload the leads you’ve collected from LeadFuze to your email platforms, like Pipedrive, Salesforce, Zapier, and HubSpot.
Just In: We’re now fully integrated with Mailshake!
With this platform, you can easily find the leads you want to target and automate it so you can continue running your business, while still collecting hot leads. It’s an excellent tool you can use to empower your sales and marketing teams as well.
Start Building Your Strategy to Get More Leads
Maximizing your reach on Twitter and around the web doesn’t have to be a headache. When you have access to the right tools, you can quickly connect with influencers, prospects, and potential partners. It’s key to explore all business opportunities you can capitalize on using these tools.
With the right connections, you can grow your visibility, traffic, connections and potentially your revenue.
Hopefully, you’ll find these tools and tips useful for growing leads for your business. Give them a try today and let us know what worked for you and what didn’t!