Sales and Lead Generation Content

Importance of Knowing When to Hire Your First Salespeople It’s extremely important to know when to hire your first salespeople because this is when the …

What are Outbound Sales? You have probably heard the term and may have asked yourself, “What is outbound sales exactly?” There has been a ton …

What is a Sales Representative Job Description A sales representative job description is a document that provides a summary of the key responsibilities and duties …

What are Sales Team Building Activities Sales team building activities are a series of exercises that help salespeople work together more effectively. They can be …

Importance of Sales Team Management Sales team management is important to any organization that relies on its sales team to bring in revenue. A strong, …

The Cons of Not Following Sales Process Steps Getting customers for your clients is something you’re good at. Consistently acquiring clients yourself can be challenging …

Difference of Local marketing for B2B to B2C Marketing B2B businesses, no matter how large you are, are based somewhere. Local marketing can help you stand out …

Why You Should Learn How to Find Prospects It’s inevitable. You send an email to a seeming prospect. Something like this: Hey Jane, Still considering …

What is Sales Enablement For those out of the loop, sales enablement is when you provide your sales reps with all the information they need. …

Why Marketing a Webinar is Important Creating a webinar can be challenging, but marketing a webinar is a whole other beast. If you’ve been looking …

Why New Product Launch Marketing Plan is Important Remember this classic (almost vintage) video made by Drew Houston, the guy that is CEO of Dropbox. …

What is Lead Qualification Lead qualification is a process of identifying lead sources (both inside and outside) who have a higher potential for generating high-quality …

What is Client Acquisition Client acquisition is the process of getting new clients to work with you. It is the first step in creating a …

What is a Sales Pipeline? Sales pipeline is a series of steps leading from an initial conversation with the prospect to converting them into a …

Custom Lead Audiences in Sales Simply put, a custom lead audience are a particular set of leads sectioned off by certain criteria about either the …

Recruiters (aka recruiting coordinators) have a tough job. Applicants are often plentiful to just about any job. But there are some roles that need specific …

And if you’re trying to introduce new software (and implement it) at your company — you really need to sell it. Too many leaders: See …

Few jobs are changing faster than that of being a recruiter. Plenty of companies are hiring. And they’re looking for top-notch talent, despite the high …

Let’s be honest. It isn’t easy to get a prospect to listen to voicemails these days. And if they do listen, they rarely return the …

That somebody was also right, because the reality is that at one point or another everyone has to sell something. Whether it’s convincing an employer …

Millions without jobs, projections of thousands losing their life and no idea of what things will look like when this is all over. The current …

In fact, a book called “The Psychology of Sales Call Reluctance” estimates that this dread can be the reason 40% of experienced salespeople quit and …

Relationship selling is the art of establishing a connection with your clients. While this sounds easy at first, the reality is that it’s a little …

Nobody likes being sold to. The sooner you accept that the sooner you’ll learn what you need to know to be better at sales. When …

As you may be familiar with the term “direct sales”, especially since the name itself is very straight forward, but what is channel sales and …

Reaching an important decision maker directly is always a challenge. They usually have people employed to take their calls to filter out sales reps and …

The reason is simple: they are not following the right process. On top of that, they’re not using content in a way that will allow …

The way you sign off in your email leaves the person with a lasting impression of you and your company. If you are letting your …

The purpose of putting out my take on the “inbound vs. Outbound” question is to help you create a well-balanced campaign. Sitting and making a …

Without sturdy pipeline management, it is difficult to generate leads and build relationships. Help your sales reps and managers get into a steady groove in …