Author: Justin McGill

What is Influencer Marketing? Social Influencer marketing is a trending topic in content marketing. In fact, B2B Content Marketing Report claims that 93 percent of ...

Importance of Cold Email Subject Line Examples When an email arrives in a prospect’s inbox, the subject line is the very first thing that catches ...

What Makes a Great Sales Follow-Up Email Subject Line? Let’s face it: your prospects aren’t interested in engaging with a boring follow-up email subject line. ...

Change Your Sales Process Tactically Through These Sales Statistics As an analytical person, I’m always looking for data to confirm assumptions. Understanding these sales statistics can ...

Difference of Cold Email vs Cold Call Before I tell you anything more, let’s first talk about the difference of cold email vs cold call. ...

What is Boolean Search? Information is POWER! If you want to use this power this 2021 and in the coming years, you must become a ...

How to Find an Email Address by Name Knowing how to find an email address by name is one of the most important skills every ...

Avoid these 3 most COMMON cold email mistakes to have an even huge chance of success: If you have a well-crafted message, a cold email ...

What Is a Lead Nurturing Campaign? Perhaps you’re wondering: “What is lead nurturing?” A lead nurturing campaign is a marketing strategy that is used to ...

What is Automated Lead Generation Even business owners who’ve been able to have the most amazing results can have trouble generating leads from time to ...

Sales emails can be tough to write. You want to sound professional, but also friendly and approachable. It’s a fine line to walk, but luckily ...

What is B2B Lead Generation B2B lead generation is the process of seeking out and converting qualified prospects into leads. It involves lead generation, lead ...