Sales and Lead Generation Content

Without an effective sales hiring process, you’re going to churn through rep after rep. The actual hiring of your reps should fit into your entire …

What Is Business Development? A lot of people are arguing about business development vs sales. Business development is responsible for finding new customers or growing …

What is a Sales Compensation Plan?  Sales compensation is how much a sales rep earns per given time period, which is typically expressed in annual …

What is a Business Development Representative? A business development representative is a salesperson who specializes in selling products or services to other businesses. They are …

What is a Sales Qualified Lead? A sales qualified lead is a prospective customer that has a high probability of converting into a sale. Two …

What Is a Lead Nurturing Campaign? Perhaps you’re wondering: “What is lead nurturing?” A lead nurturing campaign is a marketing strategy that is used to …

What is Sales Productivity Sales productivity is the ratio of productive hours to unproductive hours. Productivity is a measure of efficiency, that compares the amount …

What is Automated Lead Generation Even business owners who’ve been able to have the most amazing results can have trouble generating leads from time to …

Why is Sales Motivation Important to Your Business Sales motivation can be the holy grail for a business. Learning how to motivate your sales team …

What is a Marketing Qualified Lead A marketing qualified lead is more likely to become a customer compared to other leads. These are people that …

Sales emails can be tough to write. You want to sound professional, but also friendly and approachable. It’s a fine line to walk, but luckily …

What is B2B Lead Generation B2B lead generation is the process of seeking out and converting qualified prospects into leads. It involves lead generation, lead …

What is a Cold Email? A cold email is an email that you send to someone you don’t know or who doesn’t expect it. The …

What is a Unique Selling Proposition? A unique selling proposition is a position that differentiates your product or business from other competitors. It can be …

What is Account Based Marketing? Account based marketing (which is what ABM stands for) is a type of business marketing strategy that helps you focus …

What is a Networking Email Subject Line? An email subject line is the line of text a recipient sees when an email hits their inbox. …

How to Find Someone’s Email Address: 11 Ways That Work Let’s say you’ve already created a personalized marketing email for your prospects. Now, your problem …

What is Sales Prospecting? Sales prospecting is the process of finding and engaging with qualified potential customers. These are people who can possibly buy your …

What is an Email Blacklist? Email blacklist happens when your emails are prevented from reaching the target audience. Thus, hindering you from achieving your desired …

3 Ways to Find Qualified Leads Whether you’re a greenhorn or a seasoned marketer, you’ll need a list of verified leads. Always remember that lead …

What is a Cold Email? Let’s start with a cold email introduction: Cold email is an unsolicited email to a potential client you didn’t have …

First of all, you may have been asking, “What is an account executive?” The Account Executive is a salesperson who typically has a revenue target. …

Companies with a Sales Development department have an advantage because they can support Account Executives in two ways: by making inbound and outbound sales at …

What is a sales tech stack? A sales tech stack is a collection of tools that will help your team focus on the selling process …

How To Get a Sales Job With No Experience Sales jobs are a good choice for people who want to earn more than the average …

Effective Sales Call Voicemail Scripts for Callbacks; Plus 11 Biggest Mistakes to Avoid Voicemail scripts are still an important part of the sales process. Voicemails …

Exemplary Sales Pitch Examples  Studying successful sales pitches is an important part of crafting your own because it allows you to understand what works and …

Lead generation continues to challenge marketers 65% of businesses consider generating traffic and leads as their biggest challenge. (Image Source: Venture Harbour) Between the introduction …

I’m often asked how to get the most out of LeadFuze. Amazingly, we’ve gone years without a real guide walking you through LeadFuze and how …

We recently rolled out a pretty major software update to the LeadFuze platform. In the months leading up to it, the team and I were …