Sales and Lead Generation Content

Without an effective sales hiring process, you’re going to churn through rep after rep. The actual hiring of your reps should fit into your entire …

Include Social Media Selling in Your New Product Launch Marketing Plan Social media selling has emerged as an increasingly popular concept in the modern sales …

Sales Discovery Calls should be part of the new product launch marketing plan. The point of a sales discovery call is exactly that: to discover. …

What is a Pricing Strategy? Pricing strategies don’t just come down to what you charge, it can come down to how you present your prices. …

What is Cold Calling? Cold calling techniques are used to make contact with potential customers by phone. The art of cold calling is still an …

What is a Sales Opportunity? Sales opportunities are different prospects who are deemed to have the potential to become customers and have an interest in …

What is a Sales Compensation Plan?  Sales compensation is how much a sales rep earns per given time period, which is typically expressed in annual …

What is Warm Calling? Warm calling is a form of prospecting that focuses on reaching out to those who have already expressed interest in your …

What is Scarcity Marketing? Scarcity marketing is where you make a product scarce as a way to boost interest and encourage people to buy. It …

What is a Tough Sell A tough sell is a sales situation where the customer is either not in a position to purchase, or has …

When you re-engage old leads it can bring so many advantages to your sales. Enjoy the benefits if you get to pique the interest of …

Importance of Knowing When to Hire Your First Salespeople Hiring your first salesperson is a major milestone for small business owners and startup founders. It’s …

What is a Sales Representative Job Description A sales representative job description is a document that provides a summary of the key responsibilities and duties …

What are Sales Team Building Activities Sales team building activities are a series of exercises that help salespeople work together more effectively. They can be …

What is Sales Productivity Sales productivity is the ratio of productive hours to unproductive hours. Productivity is a measure of efficiency, that compares the amount …

Importance of Sales Team Management Sales team management is important to any organization that relies on its sales team to bring in revenue. A strong, …

What is Account-Based Marketing Account-based marketing (ABM in the rest of the text) is a B2B strategy that focuses not on the attempt to reach …

What is a Cold Email Campaign A cold email campaign is a series of personalized emails sent to the “inbox” of an individual with business-related …

What is Copywriting Copywriting is the process of going from an idea to content that will resonate with (and most importantly, convert) readers. Every business …

What is a LinkedIn Profile Makeover A LinkedIn profile makeover is a process of editing your profile so that it highlights the skills and experience …

Learn how to super-charge your cold email outreach efforts using customer personas. …

The Cons of Not Following Sales Process Steps Getting customers for your clients is something you’re good at. Consistently acquiring clients yourself can be challenging …

Why is it Important to Celebrate Sales? Sales and marketing are a match made in heaven… or at least they should be. And as with …

What is Question Based Selling Question based selling is a framework that can help you close a higher percentage of your opportunities. Have you ever …

How to Find Prospects LinkedIn – The Simple 3-Step Process The easiest way we know how to find prospects on LinkedIn is to search the …

What is Sales Enablement For those out of the loop, sales enablement is when you provide your sales reps with all the information they need. …

Why is Sales Motivation Important to Your Business Sales motivation can be the holy grail for a business. Learning how to motivate your sales team …

What is a Sales Manager A sales manager is a person that’s responsible for building, leading, and managing a sales team within an organization.  He …

What is B2B Sales Experience B2B sales experience is the experience that a business-to-business customer has while they work with you. This can include the …

What is Cold Calling Cold calling is a sales technique that involves calling prospective customers or clients to make an unsolicited telephone call, typically with …