Sales and Lead Generation Content

Social media selling has emerged as an increasingly popular concept in the modern sales environment. Indeed, social selling can improve overall sales effectiveness. By affording salespeople …

The point of a sales discovery call is exactly that: to discover. You are attempting to either discover a sales opportunity, or disqualify a prospect …

After introducing its Panda algorithm update, Google encouraged webmasters to focus on the quality of content and its value from a user’s perspective. Thus, long-form …

Knowing how to write copy your own sales pitches isn’t as easy as it seems. Depending on the type of audience you are addressing and the …

We’re seeing a remarkable transformation in sales, not only as a forward leap into the modern age but also as a major shift in customer …

B2B and B2C companies alike are investing more and more into lead generation. All in order to increase the number of sales opportunities. Previously, lead …

Measuring sales velocity is a fundamental aspect of business planning. Sales velocity helps us forecast, work backwards from our goals, and troubleshoot our process. What is …

Love it or hate it, a sales proposal is a critical part of every successful deal. Although some salespeople consider it a waste of time, …

Without an effective sales hiring process, you’re going to churn through rep after rep. The actual hiring of your reps should fit into your entire …

We always talk about needing to send follow-ups in your cold outreach. Sending 4-6 messages in a sequence maximizes your email response. We spend a …

The toughest part of sales is getting on the phone with a prospect for the first time. Even worse — having bad sales calls. Whether …

If the marketing automation (inbound and outbound) you have in place is successfully reeling in a constant flow of qualified leads, then good job! It …

How many times have you received an email from a company and completely ignored it? If you’re not actively working to keep subscriber attention, email …

LinkedIn is a popular and widely used social media platform. Registered LinkedIn accounts have reached around 467 million, and it’s showing no signs of slowing down …

Here are 7 copywriting principles and a sales email template for each. Use these to test and improve your outreach. The typical business professional receives …

When working within a business, it’s easy to get into the mindset of just wanting to get things done. However, much like warfare, if you …

The sales funnel — the process potential customers go through when making buying decisions — has played an integral part of marketing and sales for …

Email can be a powerful tool to push people through different workflows. Here are some ideas from Gloria Knapp. Do you have a mailing list …

Learn how to super-charge your cold email outreach efforts using customer personas. …

In this post, Bidsketch Founder, Ruben Gamez sheds some light on different pricing strategies to help your sales proposal stand out. Pricing strategies don’t just …

There are two rules when it comes to split testing emails. You should ALWAYS be testing something (never send one version of an email). And …

Scarcity examples primarily occur in a B2C environment, but here are 8 winning B2B scarcity examples you can use. Certain sales tactics are more powerful …

Here’s a real life example how I got in front of a hard to reach prospect for a tough sell. How long does it take …

Here’s a sales gamification primer to help you understand what it means. We’ve all played video games (some a lot more than others). But it’s …

Everybody knows that being a freelancer and winning freelance jobs comes with its own set of pros and cons. Pro: Your income isn’t capped at some …

Social selling is all the rage these days, but people still don’t get it right. Social selling is becoming more and more needful in the …

Warm calling is the MUCH better looking sister to cold calling Those who are outside the sales world (and some who are in it) think …

Here are some tips for implementing more employee advocacy to keep your team motivated. Most of us are guilty in the occasional, if not, regular …

Understanding the buying patterns of your customers can allow you to tailor your experience to their expectations. Salespeople sometimes find the buying patterns of buyers …

SMB marketing opportunities are endless, as all these companies will need supplies, technology, or business services of one kind or another. Small-to-medium businesses (SMBs) make …