Sales and Lead Generation Content

Subscribe to get our latest lead generation strategies and tactics sent to your inbox

social media selling

Smart Social Media Selling: Breaking Down Barriers to Implement Social Selling

Social media selling has emerged as an increasingly popular concept in the modern sales environment. Indeed, social selling can improve overall sales effectiveness. By affording salespeople …

CONTINUE READING
Sales Discovery Call

How To Execute a Successful Sales Discovery Call

The point of a sales discovery call is exactly that: to discover. You are attempting to either discover a sales opportunity, or disqualify a prospect …

CONTINUE READING
long-form content

How to Create Long-Form Content with Less Time and Effort

After introducing its Panda algorithm update, Google encouraged webmasters to focus on the quality of content and its value from a user’s perspective. Thus, long-form …

CONTINUE READING
copywriting examples

8 Proven Copywriting Examples to Increase Sales

Knowing how to write copy your own sales pitches isn’t as easy as it seems. Depending on the type of audience you are addressing and the …

CONTINUE READING
IoT Revolution

The Internet of Sales: How the IoT Revolution Will Change the Way You Sell

We’re seeing a remarkable transformation in sales, not only as a forward leap into the modern age but also as a major shift in customer …

CONTINUE READING
sales opportunities

Sales Opportunities: 3 Ways to Identify When Leads are Ready to Close

B2B and B2C companies alike are investing more and more into lead generation. All in order to increase the number of sales opportunities. Previously, lead …

CONTINUE READING
sales velocity

Sales Velocity: A Process for Accelerating Your Pipeline

Measuring sales velocity is a fundamental aspect of business planning. Sales velocity helps us forecast, work backwards from our goals, and troubleshoot our process. What is …

CONTINUE READING
sales proposal

Write a Sales Proposal that Actually Closes the Deal [Checklist]

Love it or hate it, a sales proposal is a critical part of every successful deal. Although some salespeople consider it a waste of time, …

CONTINUE READING
sales hiring

Sales Hiring Process: 7 Steps to Follow When Hiring Sales Development Reps

Without an effective sales hiring process, you’re going to churn through rep after rep. The actual hiring of your reps should fit into your entire …

CONTINUE READING
Email Response

How to Handle an Email Response (hint: Don’t Panic)

We always talk about needing to send follow-ups in your cold outreach. Sending 4-6 messages in a sequence maximizes your email response. We spend a …

CONTINUE READING
bad sales calls

No More Bad Sales Calls [7 Crucial Mistakes to Avoid]

The toughest part of sales is getting on the phone with a prospect for the first time. Even worse — having bad sales calls. Whether …

CONTINUE READING
sales closing techniques

Sales Closing Techniques: 4 Strategies to Help You Close More Deals

If the marketing automation (inbound and outbound) you have in place is successfully reeling in a constant flow of qualified leads, then good job! It …

CONTINUE READING
email open rates

Email Open Rates and Responses Bad? Build a Relationship With Your List

How many times have you received an email from a company and completely ignored it? If you’re not actively working to keep subscriber attention, email …

CONTINUE READING
linkedin profile makeover

5 LinkedIn Profile Makeover Tips [Why It’s Crucial to Outreach Success]

LinkedIn is a popular and widely used social media platform. Registered LinkedIn accounts have reached around 467 million, and it’s showing no signs of slowing down …

CONTINUE READING
sales email template

7 Copywriting Principles to Test in Campaigns (+ Sales Email Template)

Here are 7 copywriting principles and a sales email template for each. Use these to test and improve your outreach. The typical business professional receives …

CONTINUE READING
sales strategy

Sales Strategy: 7 Essential Steps to Building a Successful Process

When working within a business, it’s easy to get into the mindset of just wanting to get things done. However, much like warfare, if you …

CONTINUE READING
chatbot

How a Chatbot Can Help Lead Customers Through the Sales Funnel

The sales funnel — the process potential customers go through when making buying decisions — has played an integral part of marketing and sales for …

CONTINUE READING
workflow management

11 Email-Based Workflow Management Techniques for B2Bs

Email can be a powerful tool to push people through different workflows. Here are some ideas from Gloria Knapp. Do you have a mailing list …

CONTINUE READING
customer persona

How to Use a Customer Persona to Focus Your Cold Email Outreach

Learn how to super-charge your cold email outreach efforts using customer personas. …

CONTINUE READING
pricing strategies

5 Pricing Strategies Every Sales Proposal Should Use

In this post, Bidsketch Founder, Ruben Gamez sheds some light on different pricing strategies to help your sales proposal stand out. Pricing strategies don’t just …

CONTINUE READING
test email

50+ Split Test Ideas for A/B Testing Your Cold Email Campaigns

There are two rules when it comes to split testing emails. You should ALWAYS be testing something (never send one version of an email). And …

CONTINUE READING
scarcity examples

8 B2B Scarcity Examples That Are Working Right Now

Scarcity examples primarily occur in a B2C environment, but here are 8 winning B2B scarcity examples you can use. Certain sales tactics are more powerful …

CONTINUE READING
tough sell

Tough Sell: True Story of Reaching the Unreachable Prospect

Here’s a real life example how I got in front of a hard to reach prospect for a tough sell. How long does it take …

CONTINUE READING
what is gamification

What is Gamification? A Primer on Sales Gamification

Here’s a sales gamification primer to help you understand what it means. We’ve all played video games (some a lot more than others). But it’s …

CONTINUE READING
freelance jobs

Win More Freelance Jobs with These 5 Cold Email Strategies [Bonus Templates Included]

Everybody knows that being a freelancer and winning freelance jobs comes with its own set of pros and cons. Pro: Your income isn’t capped at some …

CONTINUE READING
social selling

Social Selling: What It Is and How to Do It Well

Social selling is all the rage these days, but people still don’t get it right. Social selling is becoming more and more needful in the …

CONTINUE READING
Warm Calling

Warm Calling vs Cold Calling: Which is Best for You?

Warm calling is the MUCH better looking sister to cold calling Those who are outside the sales world (and some who are in it) think …

CONTINUE READING
employee advocacy

Employee Advocacy: How to Motivate Your Staff

Here are some tips for implementing more employee advocacy to keep your team motivated. Most of us are guilty in the occasional, if not, regular …

CONTINUE READING
buying patterns

Buying Patterns: What Buyers Are Really Thinking About

Understanding the buying patterns of your customers can allow you to tailor your experience to their expectations. Salespeople sometimes find the buying patterns of buyers …

CONTINUE READING
SMB marketing

SMB Marketing: 12 Things to Avoid Messing Everything Up

SMB marketing opportunities are endless, as all these companies will need supplies, technology, or business services of one kind or another. Small-to-medium businesses (SMBs) make …

CONTINUE READING