Sales and Lead Generation Content

Subscribe to get our latest lead generation strategies and tactics sent to your inbox

b2b customer experience

How B2B Customer Experience can Influence Sales Growth

In the last few years, considerable attention has been paid to improving customer experience (CX) in the B2C world, however, research by Accenture Strategy makes …

CONTINUE READING
b2b email marketing

B2B Email Marketing Techniques to Avoid Poor Sales Practices

Before I started researching the content for this article, I thought that email was going to be a critical channel for B2B content marketing. But …

CONTINUE READING
email triggers

How Email Triggers Can Generate More Sales

To overcome the issue automating your emails is one of the best ways to increase your sales. You can send emails to the right person …

CONTINUE READING
Emotional Intelligence Training

Why Emotional Intelligence Training is Vital for Sales

Most of the sales training we see today focus on fast-track training. This sort detail a myriad of processes that today is quite frankly – …

CONTINUE READING
sales team structure

Sales Team Structure: Why 91% Of Top Selling Organizations Work Together to Close

These stats show the level of improvement needed with regards to working across functions in your sales team structure. Improving the level of communication between …

CONTINUE READING
dux-soup

Connecting to your Perfect Leads in LinkedIn – Automatically

At a glance What Dux-Soup Turbo does: Automates outreach to 1st, 2nd and 3rd connections on LinkedIn. The Dux-Soup Turbo tool does this in a way …

CONTINUE READING
sales and marketing alignment

5 Essential Tips for Developing a Sales and Marketing Alignment Plan

If that sounds like a win to you, let’s get down to business on how you can develop a sales and marketing alignment plan in …

CONTINUE READING
how to avoid the spam folder

How to Avoid the Spam Folder [8 Things Which Will Not Land You in Spam]

Whether you are an independent blogger, an eCommerce store representative or a marketing expert,  a chance is that email marketing matters to your cause. According …

CONTINUE READING
the sales process

Why Time Counts in the Sales Process [Research-Backed]

In fact, wait any longer than 5 minutes and you will see an average decrease of 80% in lead qualification. When it comes to sales, …

CONTINUE READING
sales and marketing content

10 Ways to Make Your Sales and Marketing Content More Powerful

In today world of content shock and disregard to direct advertising, the struggle for leads turns into bloody marketing warfare. And to win it, savvy …

CONTINUE READING
full funnel content marketing

Full Funnel Content Marketing: Content For Each Level Of Marketing Sales Funnel

The traditional model of the marketing funnel shows that your pool of potential customers gets smaller and smaller as the prospects get closer to making …

CONTINUE READING
sales enablement best practices

Top 7 Sales Enablement Best Practices

This can be because salespeople lack the technical ability and are still following ineffective sales methodologies. This is where sales enablement enters the scene! Sales …

CONTINUE READING
multichannel marketing

How to Effectively Re-Engage Cold Prospects (Hint: Multichannel Marketing)

Going through your old database from time to time can be very useful. Find some perspective and valuable contacts and try to re-engage them. It …

CONTINUE READING
sales training program

Top 7 CRUCIAL Tactics and Secrets Each Sales Training Program Should Include

The thing, however, is that a business will not be successful if it does not sell. Whatever product or service you are offering, you need …

CONTINUE READING
how to write a business proposal

A Definitive Guide on How to Write a Business Proposal in 2019

You suddenly feel like someone pulled the rug from under your feet. A proposal, again? Alright, you say, hoping to whip up another 10-page essay …

CONTINUE READING
sales operations

Essential Skills of Winning Sales Operations

It’s common for departments to have a full team for sales operations, cross-functioning with a traditional team of sales reps.  So, what do Sales Operations …

CONTINUE READING
account based marketing tactics

Account-Based Hype: How ABM Makes Outbound Sales Cool Again for B2B

The thought process goes as follows: The modern consumer doesn’t respond to cold calls or spammy emails. They’re empowered with more information and more choice than …

CONTINUE READING
sales skills

5 Essential Sales Skills You Can’t Be Without this Year

Your sales team needs to be constantly growing and developing their sales skills. A sales team needs people who have more than the, “go go …

CONTINUE READING
outbound outreach process

Create an Outbound Outreach Process that Truly Works

Have you ever felt like cold emailing doesn’t work for you at all? Built a list, crafted some messages, hit ‘send’, waited… and nothing? Poor …

CONTINUE READING
building customer relationships

Building Customer Relationships With Your Prospects On Social Media

More and more brands try to figure out why customers prefer to do business with and purchase items from one company or store rather than …

CONTINUE READING
how to get customer testimonials

Requesting Customer Testimonials – 7 Actionable Steps [Updated for 2023]

That’s why social proof like customer testimonials is so important. In fact, customer testimonials and case studies are considered the most effective content marketing tactics. …

CONTINUE READING
effective marketing

12 of Our Most Effective Marketing Tips to Skyrocket Sales

According to the State of Inbound 2018 report, selling is the aspect that most companies prioritize. 69% of the respondents identified “converting contacts/leads to customers” as …

CONTINUE READING
b2b saas sales

B2B SaaS Sales 101: An Intro into the Tools Needed Today for Software Companies

Sales may not be the world’s oldest profession. But it’s certainly in the running. And few technological innovations, barring the telephone and the internet, have the …

CONTINUE READING
outreach plan

How to Build a Successful 7-Day Outreach Plan

With so many brands trying to stand out and make an impact, it’s up to you to show prospects why your business is the one …

CONTINUE READING
sales crm

Getting the Most out of Your Sales CRM [10 Ways]

A lot of people now store contact information and other essentials in their smartphones and other devices, saving room and hassle. However, there are much …

CONTINUE READING

Conquering Cold Calling Anxiety for Sales Reps

Even experienced sales reps can get a little cold calling anxiety. And yet, phone acumen is ironically, paradoxically more valuable than ever. The reasons for …

CONTINUE READING
salesperson skills

Five Key Salesperson Skills Reps Need to Hit Their Numbers

Many traditional sales techniques that have worked in the past are turning out to be ineffective due to technology taking over the process. No need …

CONTINUE READING
employee engagement quiz

Using an Employee Engagement Quiz to Gauge Sales Team’s Performance

To all those thoughtful sales leaders out there, ponder on these quiz questions: “How do you use data to drive better future decisions?” “How do …

CONTINUE READING
Hire sales reps

How to Find, Hire, and Retain All-Star Sales Reps

What does it take to close a sales deal? Better yet, what does it take to retain a customer for the long haul? It’s really …

CONTINUE READING
long-form content

6 Steps to Create Long-Form Content With Less Time and Effort

After introducing its Panda algorithm update, Google encouraged webmasters to focus on its quality and value from a user’s perspective. Thus, long-form content came into …

CONTINUE READING