Sales and Lead Generation Content

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the sales process

Why Time Counts in the Sales Process [Research-Backed]

In fact, wait any longer than 5 minutes and you will see an average decrease of 80% in lead qualification. When it comes to sales, …

sales and marketing content

10 Ways to Make Your Sales and Marketing Content More Powerful

In today world of content shock and disregard to direct advertising, the struggle for leads turns into bloody marketing warfare. And to win it, savvy …

full funnel content marketing

Full Funnel Content Marketing: Content For Each Level Of Marketing Sales Funnel

The traditional model of the marketing funnel shows that your pool of potential customers gets smaller and smaller as the prospects get closer to making …

sales enablement best practices

Top 7 Sales Enablement Best Practices

This can be because salespeople lack the technical ability and are still following ineffective sales methodologies. This is where sales enablement enters the scene! Sales …

multichannel marketing

How to Effectively Re-Engage Cold Prospects (Hint: Multichannel Marketing)

Going through your old database from time to time can be very useful. Find some perspective and valuable contacts and try to re-engage them. It …

sales training program

Top 7 CRUCIAL Tactics and Secrets Each Sales Training Program Should Include

The thing, however, is that a business will not be successful if it does not sell. Whatever product or service you are offering, you need …

how to write a business proposal

A Definitive Guide on How to Write a Business Proposal in 2019

You suddenly feel like someone pulled the rug from under your feet. A proposal, again? Alright, you say, hoping to whip up another 10-page essay …

sales operations

Essential Skills of Winning Sales Operations

It’s common for departments to have a full team for sales operations, cross-functioning with a traditional team of sales reps.  So, what do Sales Operations …

account based marketing tactics

Account-Based Hype: How ABM Makes Outbound Sales Cool Again for B2B

The thought process goes as follows: The modern consumer doesn’t respond to cold calls or spammy emails. They’re empowered with more information and more choice than …

sales skills

5 Essential Sales Skills You Can’t Be Without this Year

Your sales team needs to be constantly growing and developing their sales skills. A sales team needs people who have more than the, “go go …

outbound outreach process

Create an Outbound Outreach Process that Truly Works

Have you ever felt like cold emailing doesn’t work for you at all? Built a list, crafted some messages, hit ‘send’, waited… and nothing? Poor …

building customer relationships

Building Customer Relationships With Your Prospects On Social Media

More and more brands try to figure out why customers prefer to do business with and purchase items from one company or store rather than …

how to get customer testimonials

How to Get Customer Testimonials [7 Actionable Steps]

That’s why social proof like customer testimonials are so important. In fact, customer testimonials and case studies are considered the most effective content marketing tactics. …

effective marketing

12 of Our Most Effective Marketing Tips to Skyrocket Sales

According to the State of Inbound 2018 report, selling is the aspect that most companies prioritize. 69% of the respondents identified “converting contacts/leads to customers” as …

sales team management

Sales Team Management: How to Manage Reps During the Sales Process

You’ll find your team progressing through sales stages smoothly, converting leads into accounts before you can say: “revenue growth.” However, in order to get to …

sales pipeline stages

Sales Pipeline Stages — How to Set Up a Good Flow for Your Reps

There’s nothing more important than sales when it comes to growing your business. However, it’s not enough to just manually track leads. For sales to …

b2b saas sales

B2B SaaS Sales 101: An Intro into the Tools Needed Today for Software Companies

Sales may not be the world’s oldest profession. But it’s certainly in the running. And few technological innovations, barring the telephone and the internet, have the …

outreach plan

How to Build a Successful 7-Day Outreach Plan

With so many brands trying to stand out and make an impact, it’s up to you to show prospects why your business is the one …

account-based marketing ABM

5 Reasons to Use ABM (Account-Based Marketing) to Boost Your Sales

Well, it’s actually account-based marketing (ABM), so are we counting that as two words? Who cares; it’s the concept that matters. A Brief Intro to …


The 6 Elements Of A Good Cold Email Campaign

With any endeavor, you have two choices: leave things to chance, or make plans. But leaving things to chance probably won’t give you the outcome …

sales crm

Getting the Most out of Your Sales CRM [10 Ways]

A lot of people now store contact information and other essentials in their smartphones and other devices, saving room and hassle. However, there are much …


Conquering Cold Calling Anxiety for Sales Reps

Even experienced sales reps can get a little cold calling anxiety. And yet, phone acumen is ironically, paradoxically more valuable than ever. The reasons for …

salesperson skills

Five Key Salesperson Skills Reps Need to Hit Their Numbers

Many traditional sales techniques that have worked in the past are turning out to be ineffective due to technology taking over the process. No need …

employee engagement quiz

Using an Employee Engagement Quiz to Gauge Sales Team’s Performance

To all those thoughtful sales leaders out there, ponder on these quiz questions: “How do you use data to drive better future decisions?” “How do …

Sales enablement problems

6 Sales Enablement Problems that Are Costing you Leads

Regardless of the field you’re in, your sales team is the bread & butter that keeps your engine running. They work hard each and every …

how to close a sales deal

How to Close a Sales Deal [6 Ways to Close More Deals this Month]

Closing more deals doesn’t happen instantly and needs planning at least a month before. To close a certain number of deals, you need to Know …

Hire sales reps

How to Find, Hire, and Retain All-Star Sales Reps

What does it take to close a sales deal? Better yet, what does it take to retain a customer for the long haul? It’s really …

Cold Calling Techniques

Cold Calling Techniques: Are you doing these 10 things to improve your calls?

What is cold calling Cold calling is a sales prospecting technique that involves calling people who haven’t interacted with your business on the phone and …

B2B Sales Experience

16 Steps to a More Successful B2B Sales Experience

Sometimes it takes a bit of time to really adjust to the constantly changing B2B prospects that are buying. People want to learn but they …

How to find prospects

How to Find a Prospect that Changed Jobs Using LinkedIn (Step by Step)

It’s inevitable. You send an email to a seeming prospect. Something like this: Hey Jane, Still considering changing platforms? We just came out with some …