Sales and Lead Generation Content

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full funnel content marketing

Full Funnel Content Marketing: Content For Each Level Of Marketing Sales Funnel

The traditional model of the marketing funnel shows that your pool of potential customers gets smaller and smaller as the prospects get closer to making …

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sales enablement best practices

Top 7 Sales Enablement Best Practices

This can be because salespeople lack the technical ability and are still following ineffective sales methodologies. This is where sales enablement enters the scene! Sales …

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multichannel marketing

How to Effectively Re-Engage Cold Prospects (Hint: Multichannel Marketing)

Going through your old database from time to time can be very useful. Find some perspective and valuable contacts and try to re-engage them. It …

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sales training program

Top 7 CRUCIAL Tactics and Secrets Each Sales Training Program Should Include

The thing, however, is that a business will not be successful if it does not sell. Whatever product or service you are offering, you need …

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how to write a business proposal

A Definitive Guide on How to Write a Business Proposal in 2019

You suddenly feel like someone pulled the rug from under your feet. A proposal, again? Alright, you say, hoping to whip up another 10-page essay …

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sales operations

Essential Skills of Winning Sales Operations

It’s common for departments to have a full team for sales operations, cross-functioning with a traditional team of sales reps.  So, what do Sales Operations …

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account based marketing tactics

Account-Based Hype: How ABM Makes Outbound Sales Cool Again for B2B

The thought process goes as follows: The modern consumer doesn’t respond to cold calls or spammy emails. They’re empowered with more information and more choice than …

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sales skills

5 Essential Sales Skills You Can’t Be Without this Year

Your sales team needs to be constantly growing and developing their sales skills. A sales team needs people who have more than the, “go go …

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outbound outreach process

Create an Outbound Outreach Process that Truly Works

Have you ever felt like cold emailing doesn’t work for you at all? Built a list, crafted some messages, hit ‘send’, waited… and nothing? Poor …

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building customer relationships

Building Customer Relationships With Your Prospects On Social Media

More and more brands try to figure out why customers prefer to do business with and purchase items from one company or store rather than …

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how to get customer testimonials

How to Get Customer Testimonials [7 Actionable Steps]

That’s why social proof like customer testimonials are so important. In fact, customer testimonials and case studies are considered the most effective content marketing tactics. …

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effective marketing

12 of Our Most Effective Marketing Tips to Skyrocket Sales

According to the State of Inbound 2018 report, selling is the aspect that most companies prioritize. 69% of the respondents identified “converting contacts/leads to customers” as …

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b2b saas sales

B2B SaaS Sales 101: An Intro into the Tools Needed Today for Software Companies

Sales may not be the world’s oldest profession. But it’s certainly in the running. And few technological innovations, barring the telephone and the internet, have the …

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outreach plan

How to Build a Successful 7-Day Outreach Plan

With so many brands trying to stand out and make an impact, it’s up to you to show prospects why your business is the one …

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sales crm

Getting the Most out of Your Sales CRM [10 Ways]

A lot of people now store contact information and other essentials in their smartphones and other devices, saving room and hassle. However, there are much …

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Conquering Cold Calling Anxiety for Sales Reps

Even experienced sales reps can get a little cold calling anxiety. And yet, phone acumen is ironically, paradoxically more valuable than ever. The reasons for …

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salesperson skills

Five Key Salesperson Skills Reps Need to Hit Their Numbers

Many traditional sales techniques that have worked in the past are turning out to be ineffective due to technology taking over the process. No need …

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employee engagement quiz

Using an Employee Engagement Quiz to Gauge Sales Team’s Performance

To all those thoughtful sales leaders out there, ponder on these quiz questions: “How do you use data to drive better future decisions?” “How do …

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Hire sales reps

How to Find, Hire, and Retain All-Star Sales Reps

What does it take to close a sales deal? Better yet, what does it take to retain a customer for the long haul? It’s really …

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long-form content

6 Steps to Create Long-Form Content With Less Time and Effort

After introducing its Panda algorithm update, Google encouraged webmasters to focus on its quality and value from a user’s perspective. Thus, long-form content came into …

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IoT Revolution

The Internet of Sales: How the IoT Revolution Will Change the Way You Sell

We’re seeing a remarkable transformation in sales, not only as a forward leap into the modern age but also as a major shift in customer …

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bad sales calls

No More Bad Sales Calls [7 Crucial Mistakes to Avoid]

The toughest part of sales is getting on the phone with a prospect for the first time. Even worse — having bad sales calls. Whether …

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email open rates

Email Open Rates and Responses Bad? Build a Relationship With Your List

How many times have you received an email from a company and completely ignored it? If you’re not actively working to keep subscriber attention, email …

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sales email template

7 Copywriting Principles to Test in Campaigns (+ Sales Email Template)

Here are 7 copywriting principles and a sales email template for each. Use these to test and improve your outreach. The typical business professional receives …

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chatbot

How a Chatbot Can Help Lead Customers Through the Sales Funnel

The sales funnel — the process potential customers go through when making buying decisions — has played an integral part of marketing and sales for …

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workflow management

11 Email-Based Workflow Management Techniques for B2Bs

Email can be a powerful tool to push people through different workflows. Here are some ideas from Gloria Knapp. Do you have a mailing list …

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test email

50+ Split Test Ideas for A/B Testing Your Cold Email Campaigns

There are two rules when it comes to split testing emails. You should ALWAYS be testing something (never send one version of an email). And …

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what is gamification

What is Gamification? A Primer on Sales Gamification

Here’s a sales gamification primer to help you understand what it means. We’ve all played video games (some a lot more than others). But it’s …

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freelance jobs

Win More Freelance Jobs with These 5 Cold Email Strategies [Bonus Templates Included]

Everybody knows that being a freelancer and winning freelance jobs comes with its own set of pros and cons. Pro: Your income isn’t capped at some …

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social selling

Social Selling: What It Is and How to Do It Well

Social selling is all the rage these days, but people still don’t get it right. Social selling is becoming more and more needful in the …

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