Sales and Lead Generation Content

What is a Social Media Policy? A social media policy is a document that specifies how an individual or organization can use social media. It …

Importance of B2B Lead Nurturing During Pandemic B2B lead nurturing during pandemic is not as easy as it sounds. The first thing you’ll need to …

What are Lead Generation Affiliate Programs Lead generation affiliate programs are a type of affiliate marketing program where you, the publisher, or advertiser will make …

What is Cold Calling? Cold calling techniques are used to make contact with potential customers by phone. The art of cold calling is still an …

What is a Sales Opportunity? Sales opportunities are different prospects who are deemed to have the potential to become customers and have an interest in …

What Is Business Development? A lot of people are arguing about business development vs sales. Business development is responsible for finding new customers or growing …

What is a Sales Compensation Plan?  Sales compensation is how much a sales rep earns per given time period, which is typically expressed in annual …

What is a Business Development Representative? A business development representative is a salesperson who specializes in selling products or services to other businesses. They are …

What is a Sales Qualified Lead? A sales qualified lead is a prospective customer that has a high probability of converting into a sale. Two …

What is Smarketing? Smarketing is the strategy of uniting sales and marketing teams around common goals to ensure cooperation and close alignment of processes. It …

What is Warm Calling? Warm calling is a form of prospecting that focuses on reaching out to those who have already expressed interest in your …

What Is a Lead Nurturing Campaign? Perhaps you’re wondering: “What is lead nurturing?” A lead nurturing campaign is a marketing strategy that is used to …

What are Lead Generation Experts? (Image Source: Marketingtochina) Lead generation experts are professionals who specialize in generating leads for other businesses, which means that they …

What is a Lead Generation Business A lead generation business is one that helps other businesses to generate leads. The lead generation company will offer …

What is Scarcity Marketing? Scarcity marketing is where you make a product scarce as a way to boost interest and encourage people to buy. It …

What is a Tough Sell A tough sell is a sales situation where the customer is either not in a position to purchase, or has …

6 Benefits of Content Curation Content curation can be done in several ways. You can air a recording of someone’s speech on a podcast or …

When you re-engage old leads it can bring so many advantages to your sales. Enjoy the benefits if you get to pique the interest of …

What is MLM Lead Generation MLM lead generation is the process of finding people to recruit as buyers of your products, who would then become …

Importance of Knowing When to Hire Your First Salespeople Hiring your first salesperson is a major milestone for small business owners and startup founders. It’s …

What is Outbound Sales? Outbound sales is a process through which sales reps find, contact, and engage potential customers using cold calling and other outreach …

What is a Sales Representative Job Description A sales representative job description is a document that provides a summary of the key responsibilities and duties …

What are Sales Team Building Activities Sales team building activities are a series of exercises that help salespeople work together more effectively. They can be …

What is a Sales Presentation? A sales presentation is a talk or event where you meet with prospects or clients to give information about your …

What is Sales Productivity Sales productivity is the ratio of productive hours to unproductive hours. Productivity is a measure of efficiency, that compares the amount …

What are Clients Relationships Client relationships come in many shapes and sizes. The relationships can be with clients who are already paying for your service …

Importance of Sales Team Management Sales team management is important to any organization that relies on its sales team to bring in revenue. A strong, …

What is Account-Based Marketing Account-based marketing (ABM in the rest of the text) is a B2B strategy that focuses not on the attempt to reach …

What is a Cold Email Campaign A cold email campaign is a series of personalized emails sent to the “inbox” of an individual with business-related …

What is Copywriting Copywriting is the process of going from an idea to content that will resonate with (and most importantly, convert) readers. Every business …